Private charter aviation · Charter website with quote request flow
JetStarix: a private charter website with a short, progressive quote flow
JetStarix is a private charter aviation company whose website looked like a regional travel agency and lost most people at its quote form. We repositioned the brand online and rebuilt the quote request as a short progressive flow, lifting completion from 22% to 71% and charter enquiries 2.8x within two months of launch. The work took 5 weeks, including photography direction and copy.
- Client
- Charter Aviation Company
- Industry
- Private charter aviation
- Built
- Website
- Timeframe
- 5 weeks
What changed
- 2.8x charter enquirieswithin two months of launch
- +41% enquiry valueaverage, as the new positioning attracted a different client profile
- 71% quote completionup from 22% on the previous form
- 5 weeksdelivered including photography direction and copy
- Under 1.2 sec loadon mobile, despite a heavy visual treatment
- 5 weekstotal build time
Results as reported for this build after launch.
The challenge
The company had no modern web presence that could present premium charter services convincingly to high value travel clients, and its inquiry process put off the very people it wanted to reach.
Private charter sells on trust and on the feel of the experience, and the old site delivered neither. It read like a regional travel agency, a serious problem for a business asking customers to spend five figures on a single flight.
The quote form was the clearest failure. It had eleven fields, several of which only made sense to someone who already understood charter pricing, all behind a button that just said Submit. Fewer than a quarter of the people who started it finished, and those who did often left key details out.
The client also knew the enquiries were the wrong kind. The tone of the site invited price shopping, so many contacts were comparing charter with commercial business class rather than buying the service for its own sake. Repositioning the brand was as much a part of the brief as the rebuild.
What we built
We built a structured site that tells the charter story with more credibility and replaces the old form with a simpler inquiry flow, so the company can attract and convert high value clients.
Art direction, commissioned photography, fleet detail and audience-specific service pages all work toward the new positioning, while image delivery keeps the site fast on a phone.
Aircraft-led visual treatment
The design centres on the aircraft and the flying experience instead of stock travel photos, with art direction set out and photography commissioned to match.
Progressive quote flow
The quote request is a short sequence of route, dates, party size and then optional detail, with sensible defaults and no question a first-time charter client cannot answer. It asks less than the old form and gathers more usable information.
Detailed fleet pages
Each aircraft page covers specification, cabin configuration, range and typical routing, laid out so experienced clients get depth and first-time clients still follow along.
Self-updating empty-leg listing
Empty-leg flights can be listed and updated by the team without a developer.
Buyer-specific service pages
Corporate, leisure and group charter each have their own page written for that buyer.
Mobile image performance
Image delivery is tuned so a visually rich site still loads in under 1.2 seconds on mobile.
Screens and design system
The result
The move from 22% to 71% quote completion is the core commercial result. Traffic stayed roughly the same, but the number of people who actually finished a quote request more than tripled.
The repositioning showed up in the value of each enquiry. Average enquiry size rose 41% because the site now speaks to a different buyer, and that was the harder and more valuable half of the project.
