By Alpit Patel and the aibrevo team · October 22, 2026 · 8 min read
Follow Up Boss Alternatives: 7 Real Estate CRMs and What the Export Leaves Behind
Follow Up Boss alternatives for real estate agents and teams: seven options with published prices checked Oct 22, 2026, a 5-agent cost chart, and what a Follow Up Boss export leaves behind, including emails, call recordings and all but the latest 50 notes, texts and calls per contact.
Key takeaways
- Follow Up Boss lists Grow at $58 per user, Pro at $416 a month with 10 users included and Platform at $833 a month with 30 users included, all billed yearly (FUB pricing page, checked Oct 22, 2026). Calling is a $33 per user add-on on Grow and included on Pro and Platform.
- The Follow Up Boss export cannot take everything. Emails and call recordings cannot be exported, and only the most recent 50 calls, 50 texts and 50 notes per contact come out (FUB help center, updated April 21, 2026).
- For 5 agents, yearly cost is about $6,900 for HubSpot Sales Hub Professional with onboarding, $3,480 for FUB Grow, $2,340 for Pipedrive Growth, $970 for GoHighLevel Starter and $499 for Wise Agent, before add-ons and usage fees.
- Lofty and BoldTrail show no prices on their pricing pages and ask for a demo or quote. Top Producer shows two different Pro prices, $179 and $98 per user a month, in different sections of one page.
- Cancelling Follow Up Boss is an owner action under Admin, Billing, Cancel Subscription. Access continues to the end of the billing cycle unless you delete the account immediately.
Follow Up Boss gets expensive per head and cannot hand over everything you put into it: its own help center says emails and call recordings cannot be exported, and a contact export carries only the latest 50 calls, 50 texts and 50 notes. If you are shopping for Follow Up Boss alternatives (prices checked Oct 22, 2026), the licence price is the smaller decision. This page covers seven options, a 5-agent cost chart, and the export and cancellation steps so you do not lose the history. For head-to-head comparisons with two of the options, see aibrevo’s existing pages on GoHighLevel for real estate agents and HubSpot for real estate teams.
What does Follow Up Boss cost, and why do agents look elsewhere?
Follow Up Boss prices per user on Grow and in blocks of users on Pro and Platform. The pricing page (checked Oct 22, 2026) lists these figures.
| Plan | Billed yearly | Billed monthly | Users included | Extra users (yearly / monthly) | Calling |
|---|---|---|---|---|---|
| Grow | $58 per user per month | $69 per user | Priced per user | n/a | Add-on, $33 per user yearly or $39 monthly |
| Pro | $416 a month | $499 a month | 10 | $41 / $49 | Included, with unlimited texting |
| Platform | $833 a month | $1,000 a month | 30 | $17 / $20 | Included, with unlimited texting |
The arithmetic matters when you pick a plan. Pro costs less than Grow from 8 users ($416 against 8 x $58 = $464). Platform costs less than Pro with extra users from 21 users ($833 against $416 plus 11 extra users at $41 = $867). A team of 6 on Grow with calling pays $91 per user, about $546 a month, which is why a flat account price starts to look attractive. The page offers a trial but gives two lengths, so confirm it when you sign up.
Source: Follow Up Boss pricing. The pricing page also lists unlimited contacts, lead sources and integrations on every plan, and two months free on yearly billing.
Which seven alternatives should a real estate team compare?
Seven, chosen because they appear next to Follow Up Boss in search suggestions and publish at least some information. Cloze and Brivity also appear in those suggestions, and I did not verify their prices, so they are not in the table.
| CRM | Published price (checked Oct 22, 2026) | Best at | The limit that matters |
|---|---|---|---|
| GoHighLevel | $97, $297, $497 per account per month; unlimited users | Texting, funnels and automation on one account price | Texts and calls are usage-billed; no real estate pipeline or MLS depth out of the box (see our GoHighLevel real estate page) |
| HubSpot Sales Hub | Free for 2 users; Professional $90 per seat plus $1,500 onboarding | Marketing, reporting and custom data | No native IDX or MLS feed below Enterprise, per our HubSpot real estate page |
| Pipedrive | Lite $14, Growth $39, Premium $59, Ultimate $79 per seat | Simple pipeline management | General-purpose, so real estate lead sources and routing are yours to build |
| Wise Agent | $49 a month, or $42 a month billed yearly ($499 a year) | Lowest published real estate CRM price | Up to 5 team members on a shared login; extra logins are $20 a month each; texting is a $11 a month add-on plus $80 one-time registration |
| Lofty | Request Pricing on every plan | Websites, lead generation and CRM bundled | No published price; seller lead generation needs a 20 percent ad management fee |
| BoldTrail (kvCORE) | Pricing through a demo | IDX websites, CRM, done-for-you lead generation, back-office tools | No published price |
| Top Producer | Pro shown at $179 per user per month in one section and $98 in another; Teams $399 for up to 5 users, $699 for up to 10, $1,199 for up to 25 | MLS integration with 320+ boards and built-in transaction management | Two conflicting Pro prices on one page, and lead products are quoted by volume |
Sources: GoHighLevel pricing, HubSpot Sales Hub pricing, Pipedrive pricing page (read Oct 22, 2026, annual billing), Wise Agent pricing, Lofty pricing, BoldTrail pricing and Top Producer pricing. The “best at” column paraphrases each vendor’s own page, not a ranking. Top Producer’s second Pro price ($98) sits beside a list that includes automated SMS and email lead response and MLS integration, and I could not tell which section applies to which market, so ask before you budget. I use the name BoldTrail (kvCORE) because aibrevo’s existing real estate pages group the two names; confirm the current branding with the vendor.
Read the chart as plan fees only. GoHighLevel and Wise Agent are the cheapest on paper, but one has no real estate setup out of the box and the other shares a login across 5 members. Follow Up Boss’s higher price pays for lead-source connections, lead distribution, Smart Lists and Action Plans, which its pricing page lists on Grow. Our GoHighLevel versus Follow Up Boss comparison and HubSpot versus Follow Up Boss comparison put the same costs at other team sizes, and monday CRM for real estate covers the board-based option.
Which alternative fits which reason for leaving?
- Per-agent price on a 6 to 20 person team. A flat account price: GoHighLevel. Read GoHighLevel for real estate lead automation for what the build involves.
- You want marketing and reporting depth. HubSpot, with the $1,500 Professional onboarding fee in the budget.
- You want a solo or small-team price. Wise Agent at $49 a month, with the shared-login limit in mind.
- You want IDX websites and lead generation from the same vendor. Lofty, BoldTrail (kvCORE) or Top Producer. All three need a quote.
- You want to build around your own process. Pipedrive or monday CRM. See GoHighLevel setup for real estate if you want texting and automation wired to Zillow and Facebook leads.
What does it cost to move off Follow Up Boss?
The exported file is the cost. Follow Up Boss’s help center (updated April 21, 2026) sets the contact export steps:
- Go to People, All People.
- Filter to the contacts you want.
- Check the box next to Name and choose Select All.
- Click Export (the downward arrow icon).
- Tick Export All Columns. Without it, only the exposed columns on the People page export.
- Click Yes, Export People. The CSV downloads at once.
Who can export: account owners by default. Owners can grant others the Can Export setting under Admin, Teams, and the owner gets an email each time anyone exports. Now what comes out and what does not.
| Item | In the export? (FUB help center) |
|---|---|
| Contact fields, stage, lead source, tags, custom fields | Yes, with All Columns |
| Phones, emails, addresses | Up to 6 of each per contact with All Columns; only the first one without |
| Notes, calls, texts | Only the most recent 50 of each per contact |
| Relationships | Up to 4 per contact, spouses prioritised |
| Third-party texts, such as Ylopo’s Raiya | Yes, inside the 50-text window |
| Emails | No. Stored only in Follow Up Boss; sent and received mail stays in the agent’s connected inbox |
| Call recordings | No |
| Pond name | No. The lead’s Pond assignment exports, so add the Pond name as a tag first |
Before you cancel, FUB also recommends removing API keys (it stops API activity at once) and archiving lead sources so new leads stop flowing in. The cancellation steps from the help center are Admin, Billing, Cancel Subscription, then choose a reason and Leave Follow Up Boss. The card is not charged again, you keep access to the end of the billing cycle, or you can delete the account immediately and lose access for the whole team. An owner can reactivate before the subscription expires.
Two practical points. Zip codes starting with 0 lose the zero in Excel, so reformat the column before import, per the help article. And if a contact has more than 50 notes, the older ones need another source, such as the FUB API or screenshots of the profile; the help article does not name a bulk route for them. For how other vendors treat history, see how to export your data from 8 CRMs, and CRM import limits compared for the receiving side. Build-cost ranges (median of published price pages, checked October 2026, not aibrevo quotes) are $3k to $6k for a small HubSpot build and $1.5k to $3.5k for Pipedrive, in the implementation cost benchmark. aibrevo’s GoHighLevel setup for real estate page lists the migration scope for Follow Up Boss, BoldTrail (kvCORE) and Lofty data.
When to get help
The costly part of leaving Follow Up Boss is rebuilding action plans, lead routing and the Zillow, Facebook and website connections, not moving contacts. aibrevo builds GoHighLevel, HubSpot, Pipedrive and monday.com setups, and a project that starts from Follow Up Boss, Lofty, BoldTrail or Top Producer is quoted per project, since none of those four is a platform aibrevo implements. If you want a fixed plan for the cutover, book a short call or send a message with your agent count, lead sources and what you are leaving over. The matching service pages are GoHighLevel, HubSpot, Pipedrive and monday.
Sources
All checked Oct 22, 2026.
- Follow Up Boss pricing: plans, users, calling add-on.
- Follow Up Boss help center, export contacts: export steps, permissions, limits (updated April 21, 2026).
- Follow Up Boss help center, cancel your account: cancellation steps.
- GoHighLevel, HubSpot, Pipedrive, Wise Agent, Lofty, BoldTrail and Top Producer pricing pages.