By Alpit Patel and the aibrevo team · October 6, 2026 · 10 min read
CRM Pricing Comparison 2026: What 8 CRMs Cost for 5, 10 and 25 Users
A CRM pricing comparison built from eight vendors' own pricing pages, checked October 6, 2026: per-seat prices for Salesforce, HubSpot, Dynamics 365, Zoho, Pipedrive, monday CRM, Airtable and GoHighLevel, the yearly cost for 5, 10 and 25 users, and the team size where a flat-rate CRM becomes cheaper.
Key takeaways
- For 10 users on the second paid tier, billed yearly, the eight CRMs range from $2,040 a year (monday CRM Standard) to $12,600 a year (Dynamics 365 Sales Enterprise). Prices checked on each vendor's own pricing page on October 6, 2026.
- Salesforce, HubSpot and Dynamics 365 cost about the same at the second tier for 10 users: $12,000 to $12,600 a year. Zoho, Pipedrive, monday CRM and Airtable cost $2,040 to $5,400.
- The biggest price jump between the first and second paid tier is HubSpot (Starter $20 to Professional $90 per seat, plus a $1,500 onboarding fee) and Salesforce (Starter Suite $25 to Pro Suite $100).
- GoHighLevel charges per account, not per user: $97 or $297 a month with unlimited users. Its $297 plan costs less than Pipedrive Growth from 8 users and less than Zoho Professional from 13 users.
- License price is rarely the biggest number in year one. Implementation, data migration and usage fees (texts, AI credits) often match or exceed the seats.
A 10-person sales team can pay $2,040 a year for a CRM or $12,600 a year for one, and both are mainstream products sold to that exact team size. This page puts the eight CRMs aibrevo implements side by side, using only each vendor’s own pricing page, and does the multiplication for 5, 10 and 25 users so you don’t have to.
Method. We read the US pricing page of each vendor on October 6, 2026, took the per-user (or per-account) price with yearly billing, and multiplied by team size and 12 months. Required one-time fees are added to year one. Usage fees, add-ons, tax and implementation are not included in the totals; they are covered separately below. Where a vendor’s page could not be read directly, the note in the sources says how the price was checked.
How much does each CRM cost per user?
Each vendor sells a free or entry tier, then a second paid tier that most growing teams end up on once they need automation, reporting or more pipelines. Here are both, per user per month, billed yearly.
| CRM | Entry paid tier | Second paid tier | Jump | Notes |
|---|---|---|---|---|
| Salesforce | Starter Suite $25 | Pro Suite $100 | 4.0x | Next step is the new Core edition at $195 |
| HubSpot Sales Hub | Starter $20 | Professional $90 | 4.5x | Professional needs a $1,500 one-time onboarding fee |
| Dynamics 365 Sales | Professional $65 | Enterprise $105 | 1.6x | Premium is $150 with 1,000 Copilot credits per user |
| Zoho CRM | Standard $14 | Professional $23 | 1.6x | Free for up to 3 users; Ultimate is $52 |
| Pipedrive | Lite $14 | Growth $39 | 2.8x | Premium $59, Ultimate $79 |
| monday CRM | Basic $12 | Standard $17 | 1.4x | 3-seat minimum; quote required above 40 seats |
| Airtable | Team $20 | Business $45 | 2.2x | Paid only for users with edit access |
| GoHighLevel | Starter $97 per account | Unlimited $297 per account | 3.1x | Unlimited users and contacts on every plan |
Prices in USD, billed yearly, from each vendor’s pricing page on October 6, 2026. HubSpot’s page currently shows Starter at $7 per seat with $20 struck through; we use the $20 list price because the lower figure is presented as a discount. Check the live page before you buy.
Two things stand out. First, the CRMs split into two price bands that barely overlap: Salesforce, HubSpot and Dynamics 365 at roughly $90 to $105 per user for the second tier, and Zoho, Pipedrive, monday CRM and Airtable at $17 to $45. Second, the jump between tiers varies a lot. Moving from Zoho Standard to Professional adds $9 per user. Moving from HubSpot Starter to Professional adds $70 per user plus the onboarding fee.
What does a CRM cost for 5, 10 and 25 users?
This is the table most buyers actually need. It is the yearly license cost on the second paid tier, with required one-time fees included in year one.
| CRM (second paid tier) | 5 users | 10 users | 25 users |
|---|---|---|---|
| monday CRM Standard | $1,020 | $2,040 | $5,100 |
| Zoho CRM Professional | $1,380 | $2,760 | $6,900 |
| GoHighLevel Unlimited (flat) | $3,564 | $3,564 | $3,564 |
| Pipedrive Growth | $2,340 | $4,680 | $11,700 |
| Airtable Business | $2,700 | $5,400 | $13,500 |
| Salesforce Pro Suite | $6,000 | $12,000 | $30,000 |
| HubSpot Sales Hub Professional (incl. $1,500 onboarding) | $6,900 | $12,300 | $28,500 |
| Dynamics 365 Sales Enterprise | $6,300 | $12,600 | $31,500 |
The entry tier tells a different story for small teams. For 10 users on the entry paid tier, yearly cost runs from $1,164 (GoHighLevel Starter, flat) and $1,440 (monday CRM Basic) up to $3,000 (Salesforce Starter Suite) and $7,800 (Dynamics 365 Sales Professional). Entry tiers are fine for a pipeline and contacts. They usually fall short once you need multi-step automation, custom reporting or several pipelines, which is why the second tier is the more honest budget line.
When is a flat-rate CRM cheaper than paying per user?
GoHighLevel is the only CRM in this set that charges per account rather than per person. Its Starter plan is $97 a month and its Unlimited plan $297 a month, and both include unlimited users and contacts, according to HighLevel’s pricing page. That makes headcount the deciding variable.
| Per-user tier | Price per user | GoHighLevel $297 is cheaper from |
|---|---|---|
| Salesforce Pro Suite | $100 | 3 users |
| HubSpot Sales Hub Professional | $90 | 4 users |
| Airtable Business | $45 | 7 users |
| Pipedrive Growth | $39 | 8 users |
| Zoho CRM Professional | $23 | 13 users |
| monday CRM Standard | $17 | 18 users |
Break-even = $297 / per-user price, rounded up to whole users. License cost only.
The catch is that the cheaper license is not the same product. GoHighLevel is built around texting, calls, booking and marketing automation for local and service businesses, and its messaging is billed on top through usage fees. A B2B team running long, multi-stakeholder deals may get more from Pipedrive or HubSpot even at a higher seat price. If you are weighing these, our GoHighLevel vs HubSpot and GoHighLevel vs Pipedrive comparisons cover the fit question, and the GoHighLevel pricing guide lists the usage rates.
Which pricing model fits your team?
What is not in the list price?
The per-seat number is the easiest part of a CRM bill to compare and often not the largest. These are the costs that show up after signing.
| Cost | Where it applies | What we found on the vendor pages |
|---|---|---|
| Required onboarding | HubSpot Professional and Enterprise | $1,500 and $3,500 one-time |
| AI and usage credits | HubSpot, Salesforce, Dynamics 365, monday CRM | HubSpot sells extra credits at $0.010 each; Salesforce’s new editions include Flex Credits; Dynamics 365 Sales Premium includes 1,000 Copilot credits per user per month |
| AI add-ons | Salesforce | Agentforce for Sales from $125 per user per month on top of an edition |
| Messaging and calls | GoHighLevel | SMS, calls and email are metered through the wallet, separate from the plan |
| Seat minimums and buckets | monday CRM | 3-seat minimum; seats are sold in set amounts, so 14 people can mean paying for more |
| Tier-wide upgrades | Most per-seat CRMs | Upgrading for one team’s feature usually upgrades every seat on the account |
| Implementation and migration | All | Not on any pricing page; scoped per project |
Implementation is usually the largest single line in year one. aibrevo’s Salesforce implementation cost, HubSpot implementation cost and Pipedrive implementation cost guides give researched ranges per platform. If you are moving from another CRM, check the CRM import limits for your target platform before you plan the cutover, because the import tool you are allowed to use changes the migration effort.
Which CRMs changed their prices in 2026?
Three changes are worth knowing before you compare older articles:
- Salesforce launched Core ($195), Advanced ($395) and Max ($550) editions on September 3, 2026, and its public Sales pricing page no longer lists Enterprise or Unlimited. Existing customers keep their legacy pricing. Details are in our Salesforce editions news page.
- Pipedrive renamed its plans to Lite, Growth, Premium and Ultimate. Quotes and articles using Essential, Advanced, Professional or Power refer to the old structure.
- monday CRM raised prices in February 2026; its yearly per-seat prices now read $12, $17 and $28. Our monday CRM pricing explainer and pricing calculator cover seat buckets.
How to use this comparison
- Count people who need to edit records, not everyone who needs to see them. Airtable and HubSpot charge nothing for view-only users on paid plans.
- Price the second tier unless you are sure the entry tier covers your automations.
- Add year-one fees: onboarding, migration and implementation.
- Add usage: texts, calls and AI credits, using your real monthly volumes.
- Re-check the vendor page on the day you buy. Every figure here carries a date for that reason.
If you want a second opinion on the shortlist, aibrevo’s engineers implement all eight platforms and can scope the build against your actual users and data. Book a short call or see how aibrevo prices projects.
Sources
All pages checked October 6, 2026, US pricing, billed yearly unless noted.
- Salesforce, Sales pricing: Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550; Agentforce for Sales from $125.
- HubSpot, Sales Hub pricing: Starter $20 list (shown discounted to $7), Professional $90 with $1,500 onboarding, Enterprise $150 with $3,500 onboarding; credits $0.010 each.
- Microsoft, Dynamics 365 Sales pricing: Professional $65, Enterprise $105, Premium $150, paid yearly.
- Zoho, Zoho CRM pricing: Standard $14, Professional $23, Enterprise $40, Ultimate $52 billed yearly ($20, $35, $50, $65 billed monthly). USD values read from the page’s own pricing data file, since the page displays local currency by visitor location.
- Pipedrive, pricing: Lite $14, Growth $39, Premium $59, Ultimate $79 billed yearly. Pipedrive’s page blocks automated reads; figures are from Pipedrive’s own indexed pricing page and match our September 2026 check.
- monday.com, monday CRM pricing: Basic $12, Standard $17, Pro $28 billed yearly ($18, $25, $41 billed monthly); 3-seat minimum.
- Airtable, pricing: Team $20, Business $45 billed yearly; charged for users with edit access only.
- HighLevel, pricing: Starter $97, Unlimited $297, Agency Pro $497 per month, unlimited users and contacts.
- Salesforce, editions announcement, September 3, 2026.