GoHighLevel · Expert services, Florida
GoHighLevel Expert in Florida: Setup That Follows Florida's Texting Rules
Quick answer
A GoHighLevel expert for Florida businesses builds the same account as anywhere else, plus the parts Florida law changes: written consent capture for marketing texts under the Florida Telephone Solicitation Act, 8 a.m. to 8 p.m. send windows, the 15-day STOP rule, all-party consent for call recording and Central-time handling for the Panhandle.
Key takeaways
- Florida's Telephone Solicitation Act (Fla. Stat. 501.059) covers marketing texts and requires prior express written consent, which can be an electronic signature such as a checked box, for automated sales texts.
- Since 2023, a person must reply STOP and give you 15 days to stop texting before they can sue. Damages are $500 per violation, up to $1,500 if willful.
- Florida's Telemarketing Act limits commercial solicitation to 8 a.m. to 8 p.m. in the recipient's time zone and three attempts per 24 hours on the same subject.
- Florida requires every party's consent to record a call. HighLevel can play a recording disclaimer before the call connects.
- Part of the Panhandle is on Central time, so send windows must use the contact's time zone, not yours.
A GoHighLevel expert for a Florida business builds the same account a business anywhere in the US would get: pipelines, workflows, booking, phone, email and reporting. The difference is that Florida has some of the strictest texting and calling rules in the country, and a GoHighLevel account sends texts and makes calls all day. This page covers what Florida law changes in a build, how we set it up in HighLevel, and what it costs.
We are a San Francisco team and work with Florida businesses remotely. If you are in Miami, see our Miami page, which adds bilingual setup.
This page explains the rules so you can see why the build is set up the way it is. It is not legal advice; confirm anything you rely on with a Florida attorney.
The Florida rules that change a GoHighLevel build
| Rule | What it says | What we build in GoHighLevel |
|---|---|---|
| Fla. Stat. 501.059 (FTSA) | Marketing texts and calls made with an automated system need prior express written consent; texts count as calls | Consent checkbox on every form, consent wording, timestamp and source stored on the contact |
| FTSA, 2023 amendment | A texter must reply STOP; the sender has 15 days before a claim can be filed | STOP sets Do Not Disturb immediately; a workflow alerts staff and stops all marketing sequences |
| Fla. Stat. 501.616 | Commercial solicitation only 8 a.m. to 8 p.m. in the recipient’s time zone, max 3 attempts per 24 hours on the same subject | Send windows on marketing workflows, contact time zone used, attempt caps on follow-up sequences |
| Fla. Stat. 934.03 | Recording a call needs every party’s consent | Recording disclaimer played before calls connect |
| Fla. Stat. 501.171 | Data breach notice to affected people within 30 days | User roles, two-factor login and least-access permissions to reduce the risk |
Consent: the part most Florida builds get wrong
Under the FTSA, consent for automated marketing texts has to be a written agreement with the person’s signature. It must name the number, authorize automated sales texts or calls, and say clearly that agreeing is not a condition of buying anything. Florida accepts electronic signatures, including acts like checking a box.
In practice that means three things in GoHighLevel:
- A separate consent checkbox on every form and funnel that collects a phone number, unticked by default, with the disclosure text next to it. A phone number field on its own is not consent.
- A record of the consent. We store when consent was given, on which form or page, and the wording shown, in custom fields on the contact. If a claim ever arrives, that record is what you will need.
- Separate paths for transactional and marketing messages. Appointment reminders a customer asked for are not the same as a promotional campaign. Keeping them in different workflows makes it easy to show which messages needed marketing consent.
The same consent and sample-message wording also feeds your A2P 10DLC registration, which carriers review before you can text at all. A clear opt-in is one of the things reviewers look for; our guide to A2P rejections covers the rest.
STOP and the 15-day rule
Since the 2023 amendment (HB 761), a person who receives an unwanted marketing text must first reply STOP. The sender then has 15 days to stop texting before the person can bring a claim. Damages are the greater of actual damages or $500 per violation, and a court can triple that for willful or knowing violations, so up to $1,500 per message.
Fifteen days is a grace period, not a target. HighLevel puts a contact on Do Not Disturb for SMS when they reply STOP. We add a workflow that removes them from every marketing sequence, tags the record and notifies staff, so a STOP never sits unhandled behind a running campaign. Overlapping workflows are the usual reason a STOP gets missed; our workflow troubleshooting guide shows how to find them.
Send windows and time zones
Florida’s Telemarketing Act limits commercial telephone solicitation to between 8 a.m. and 8 p.m. in the called person’s time zone, and to three attempts in 24 hours on the same subject. The federal rule is a little wider: 47 CFR 64.1200(c)(1) bars telephone solicitations before 8 a.m. or after 9 p.m. local time. Building to Florida’s window covers both.
Two details matter in a GoHighLevel build:
- Use the contact’s time zone. Most of Florida is on Eastern time, but the western Panhandle, roughly everything west of the Apalachicola River, is on Central time under federal time-zone rules. A workflow that starts sending at 8 a.m. Eastern reaches a Pensacola lead at 7 a.m. their time, which is outside the window.
- Cap attempts. Lead follow-up sequences that text, call and text again on the same day can exceed three attempts in 24 hours. We set waits and caps so a sequence cannot do that.
Do you need a Florida telemarketing license?
Florida’s Telemarketing Act requires commercial telephone sellers to be licensed by the Department of Agriculture and Consumer Services before doing business in Florida (Fla. Stat. 501.605). Many ordinary businesses are exempt under Fla. Stat. 501.604, including those contacting people they already have a business relationship with or who bought from them before, businesses that have run a retail location under the same name for at least a year, licensed real estate professionals and licensed insurance agents.
Being exempt from licensing does not exempt you from the FTSA or from the 8 a.m. to 8 p.m. and three-attempt limits. If you are not sure which side you fall on, ask a Florida attorney before you launch outbound campaigns.
Florida industries we build for
Florida has about 3.5 million small businesses, 99.8% of all businesses in the state, according to the SBA Office of Advocacy’s 2025 Florida profile. The ones that get the most from GoHighLevel are the ones that live on fast replies and booked appointments:
| Industry | What the build focuses on | Related guide |
|---|---|---|
| Real estate | Lead routing from portals, long nurture, showing booking | GoHighLevel setup for real estate |
| Roofing and restoration | Storm-surge lead intake, inspection booking, claims pipeline | GoHighLevel setup for roofing, roofing industry overview |
| HVAC and home services | Missed-call text-back, maintenance plans, seasonal reminders | GoHighLevel setup for HVAC |
| Med spas and clinics | Consult booking, deposits, HIPAA add-on, reviews | GoHighLevel setup for med spas |
| Dental practices | Recall, no-show recovery, reviews | GoHighLevel setup for dental |
Hurricane season runs from June 1 to November 30 (NOAA). For roofing, restoration and HVAC companies, that means lead volume can jump after a storm. We build intake so a surge gets triaged and answered automatically instead of piling up in a shared inbox, and so storm campaigns still respect the consent and send-window rules above.
Price and timeline
Florida builds cost the same as anywhere else. Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator estimates them.
A tested build usually takes two to four weeks, mostly because A2P registration, DNS and number porting run on other people’s clocks. What every build includes, the week-by-week plan and how to vet any expert are on the main GoHighLevel expert page.
Cities we serve in Florida
We work with businesses across Florida remotely, on Eastern time for most of the state and Central time for the western Panhandle. Our Miami page covers bilingual English and Spanish setups for South Florida. For Tampa, Orlando, Jacksonville and elsewhere, everything on this page applies.
Sources
- Florida Statutes 501.059 (Telephone Solicitation Act, as amended by ch. 2023-150, HB 761), 501.604, 501.605, 501.616, 501.171, 2025 statutes, checked October 1, 2026.
- Florida Statute 934.03, interception and recording of communications.
- 49 CFR 71.5, time zone boundaries, 2025 edition.
- SBA Office of Advocacy, 2025 Small Business Profile: Florida, June 2025.
- NOAA, 2026 hurricane season outlook update, August 2026.
- HighLevel, call recording settings, modified September 1, 2026.