GoHighLevel · Expert services, Texas
GoHighLevel Expert in Texas: Setup That Fits Texas's Texting Law
Quick answer
A GoHighLevel expert for Texas businesses builds the standard account plus what Texas changed in September 2025: SB 140 made marketing texts count as telephone solicitation, which can require a $200 registration and a $10,000 bond with the Secretary of State unless you text with the consumer's prior consent. Consent capture is the part to get right.
Key takeaways
- Since September 1, 2025, Texas's telephone solicitation law (Business and Commerce Code chapter 302) covers marketing text messages, after SB 140.
- Sellers who must register file with the Texas Secretary of State, pay a $200 fee and post a $10,000 security, renewed yearly.
- The Secretary of State says a business that texts with the consumer's prior consent does not need to complete the registration. Good consent capture in GoHighLevel is the practical answer.
- SB 140 also added Texas Deceptive Trade Practices Act remedies, and lawsuits under it have started.
- Most of Texas is on Central time; El Paso and Hudspeth counties are on Mountain time, so send windows must follow the contact's time zone.
A GoHighLevel expert for a Texas business builds the same core account as anywhere else: pipelines, workflows, booking, phone, email and reporting. What changed in Texas is the law on marketing texts. Since September 1, 2025, SB 140 has treated marketing texts as telephone solicitation under the Texas Business and Commerce Code, and businesses that do not text with prior consent can need to register with the state. Getting consent capture right in GoHighLevel is the practical way to stay on the right side of it.
We are a San Francisco team and work with Texas businesses remotely. City pages cover Houston and Austin. This page explains the rules so you can see why the build is set up the way it is; it is not legal advice.
What SB 140 changed
Texas Business and Commerce Code chapter 302 has long required some telephone sellers to register with the Secretary of State. SB 140 expanded the definition of “telephone solicitation” from phone calls to include text and image messages, effective September 1, 2025, as summarized by Morgan Lewis and K&L Gates in the National Law Review (September 14, 2026). It also added Texas Deceptive Trade Practices Act remedies for violations of related chapters, which gives consumers a route to sue.
According to the Texas Secretary of State’s FAQ, registration means:
| Item | Requirement |
|---|---|
| Filing | Telephone Solicitation Registration Statement (Form 3401) |
| Fee | $200 |
| Security | $10,000, such as a bond, certificate of deposit or letter of credit |
| Term | One year, renewable |
The consent exemption, and why it matters for your build
The same Secretary of State FAQ says that a business that sends text messages with the prior consent of the consumer is not required to complete the registration statement. That position follows a 2025 federal case and an agreement among its parties; the K&L Gates review describes the dismissal of Ecommerce Marketers Alliance v. State of Texas on November 17, 2025 on that basis, and notes it did not create binding precedent.
For a GoHighLevel account, that turns consent from a nice-to-have into the core of the build:
- Every form and funnel that collects a phone number gets a separate consent checkbox, unticked by default, with clear wording about marketing texts.
- The consent is recorded on the contact: date, form or page, and the wording shown, in custom fields you can export.
- Marketing and transactional texts run in separate workflows, so it is easy to show which messages relied on marketing consent.
- Contacts with no recorded consent are excluded from marketing campaigns by a smart list filter rather than by someone remembering.
The same opt-in language supports your A2P 10DLC registration, which carriers review before you can text at all. Our guide to A2P rejections covers what reviewers look for.
If your business sends marketing texts to people who never opted in, for example bought lists or cold outreach, registration and much more legal review apply. Talk to a Texas attorney before building that.
Opt-outs, hours and time zones
- Opt-outs. HighLevel puts a contact on Do Not Disturb for SMS when they reply STOP. We add a workflow that removes them from every marketing sequence and notifies staff.
- Hours. Federal rules (47 CFR 64.1200(c)(1)) bar telephone solicitations before 8 a.m. or after 9 p.m. in the recipient’s local time, and Texas sets its own solicitation hours too. We build a conservative window into marketing workflows rather than sending around the clock.
- Time zones. Most of Texas is on Central time, but El Paso and Hudspeth counties in the far west are on Mountain time. Workflows use the contact’s time zone so a campaign that starts at 9 a.m. in Dallas does not land at 8 a.m. in El Paso.
What a Texas GoHighLevel account includes
| Part of the build | Texas-specific detail |
|---|---|
| Forms and funnels | Separate, unticked marketing-text consent checkbox with clear wording; consent date, source and wording saved to the contact |
| Smart lists | “Marketing consent: yes” filter on every marketing campaign, so contacts without consent are never included |
| Workflows | Marketing and transactional messages split; send windows in the contact’s time zone, including Mountain time for El Paso |
| Opt-outs | STOP handled instantly across all workflows, with staff alerted |
| A2P 10DLC | Brand and campaign filed with opt-in wording that matches the forms |
| Records | Consent data exportable, in case you ever need to show how a contact opted in |
None of this changes the price. It is how every account should be built; Texas just makes the consent record more valuable.
Texas businesses we build for
| Industry | What the build focuses on | Related guide |
|---|---|---|
| HVAC and home services | Missed-call text-back, summer surge intake, maintenance plans | GoHighLevel setup for HVAC |
| Roofing | Storm leads, inspections, claims pipeline | GoHighLevel setup for roofing |
| Real estate | Portal lead routing, nurture, showings | GoHighLevel setup for real estate |
| Med spas and clinics | Consult booking, deposits, HIPAA add-on | GoHighLevel setup for med spas |
| Agencies | Snapshots, SaaS Mode, client sub-accounts | GoHighLevel for agencies |
Price and timeline
Texas builds cost the same as anywhere else. Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator estimates them. Any Texas registration fee or bond, if you need one, is paid to the state.
A tested build usually takes two to four weeks. The main GoHighLevel expert page covers what is included, the week-by-week plan and how to vet any expert.
Cities we serve in Texas
We work with businesses across Texas remotely. Our Houston and Austin pages cover each city’s business mix. For Dallas, San Antonio, Fort Worth and elsewhere, everything on this page applies.
Sources
- Texas Secretary of State, FAQ for Form Series 3400, telephone solicitation registration, checked October 1, 2026.
- K&L Gates (Forson and Wills), Text message marketing in Texas one year after SB 140, National Law Review, September 14, 2026.
- Morgan Lewis, Texas telephone solicitation law now covers text messages, September 2025.
- 47 CFR 64.1200, telephone solicitation time-of-day limits.