By Alpit Patel and the aibrevo team · October 22, 2026 · 6 min read
How Much Does Close CRM SMS Cost?
Quick answer
Close passes SMS through at Twilio's price, rounded up to the nearest cent and billed per unit, not per message. US 10DLC registration adds a one-time $4 to $44 brand fee plus a $15 campaign fee and a monthly fee of $1.50 to $10. MMS in the US and Canada is $0.03 out and $0.01 in.
Key takeaways
- Close bills SMS from a usage balance, separate from the seat price, at Twilio's SMS pricing rounded up to the nearest cent (Close help center, checked Oct 22, 2026).
- Billing is per unit, not per message. An English-only unit holds 140 characters on Close's usage page, and emoji or foreign characters can drop a unit to as few as 33.
- US MMS costs $0.03 outgoing and $0.01 incoming in the US and Canada.
- US long-code texting needs A2P 10DLC registration. One-time fees are $4 for a low-volume brand or a sole proprietor and $44 for a standard brand, plus a $15 campaign fee, then $1.50, $2 or $10 per month.
- The default monthly usage spending limit is $100, and calling and SMS are on for every user on every plan unless an admin restricts them.
Close does not price SMS as a plan feature. It bills texts from a usage balance at Twilio’s rate, rounded up to the nearest cent, and it counts units, not messages. US texting also carries one-time A2P 10DLC registration fees of $19 to $59 plus a small monthly fee. All figures come from Close’s help center and pricing page, checked on October 22, 2026.
How much does Close CRM SMS cost per text?
The page we read does not state a final Close per-unit price for US texts. Close’s variable usage costs article says SMS charges follow Twilio’s SMS pricing, rounded up to the nearest cent, and links to Twilio’s rates instead of listing them.
Twilio’s own US page shows what sits underneath. We read it on the same day:
| Component (per US SMS segment) | Outbound | Inbound |
|---|---|---|
| Twilio base rate | $0.0083 | $0.0083 |
| AT&T carrier fee | $0.0035 | $0.0035 |
| T-Mobile carrier fee | $0.0045 | $0.0025 |
| Verizon carrier fee | $0.005 | $0.007 |
Source: Twilio US SMS pricing page, checked Oct 22, 2026. Twilio says prices may change, and a $0.001 failed-message fee applies. Close adds its own rounding rule, so this is the cost basis, not a Close price quote.
Adding the base rate and a carrier fee gives roughly $0.012 to $0.013 per outbound segment before Close’s rounding. That arithmetic is ours. Confirm the number you will actually be charged by sending a few test texts and reading the Usage report.
Does Close bill per message or per unit?
Per unit. A text can be one unit or several, and Close’s usage page gives two sizes for an English-only unit and a much smaller one for special characters.
| Source on Close’s help center | Unit size stated |
|---|---|
| Variable usage costs page | 140 characters for English letters only, as few as 33 with foreign characters or emoji |
| SMS and MMS guide | GSM-7: 160 characters for one message, 153 per segment when concatenated. UCS-2 (any character outside GSM-7, including emoji): 70, then 67 per segment |
Source: Close help center, “Variable Usage Costs” and “SMS and MMS”, checked Oct 22, 2026. The pages do not reconcile 140 and 160.
Close’s own example in the SMS guide: a 310 character template is billed as three SMS each time it is sent. A 1,000 character message, the maximum, would take about 7 units at 153 characters per segment. Our SMS segment counter shows encoding and segment counts for any text, though its cost line is for GoHighLevel and not for Close.
What does MMS cost in Close?
US and Canada MMS: $0.03 outgoing and $0.01 incoming. Close’s SMS guide says MMS works only on US, Canada and Australia numbers. Image-only messages can include up to 5 MB or 10 attachments, and non-image files are limited to 600 KB.
What are Close’s A2P 10DLC fees?
Registration for US numbers costs $19 to $59 once, then $1.50 to $10 a month. Close says carriers treat all its traffic as A2P on 10-digit long-code numbers.
| Brand type | One-time brand fee | Campaign verification fee | One-time total | Monthly fee after approval |
|---|---|---|---|---|
| Low-volume standard (under 6,000 messages per day) | $4 | $15 | $19 | $1.50 |
| Sole proprietor, no EIN | $4 | $15 | $19 | $2 |
| Standard (over 6,000 messages per day) | $44 | $15 | $59 | $1.50 |
| Any org over 6,000 segments per month | n/a | n/a | n/a | $10 |
Source: Close help center, “Variable Usage Costs”, checked Oct 22, 2026. Totals are our sums of the listed fees. The $10 monthly fee applies to organizations sending more than 6,000 message segments per month.
If your texts are being blocked, the SMS guide’s screenshot caption shows a message blocked by A2P 10DLC regulation. The guide does not explain the rule, so check with Close support. Our A2P 10DLC fee calculator covers the same registration idea for GoHighLevel.
What other charges sit around SMS in Close?
- Phone numbers: The pricing page says numbers start at about $1 per month. Cost depends on country and type, and the charge lands the moment a number is added or changed.
- Calls: Most outbound calls run about $0.02 per minute, rounded up to the nearest minute and cent.
- Seats: Each plan has two listed prices per user per month (Solo $19 and $9, Essentials $49 and $35, Growth $109 and $99, Scale $149 and $139). The page does not label which is monthly, and the lower number is most likely the annual rate. Our page on the Close free trial has more.
- Supported SMS countries: The US, Canada, the UK, Germany, Australia, France, Belgium, Denmark, Israel, Puerto Rico, South Africa, Austria, Switzerland, Finland, the Netherlands, Poland and Sweden, per the SMS guide. Support for France is limited: Close’s carrier has no SMS-enabled French numbers available, and existing ones can be ported in.
How do you control Close SMS spend?
Open Settings, Billing, Usage. Your balance and Auto-Recharge settings are in the middle section. The default Monthly Spending Limit is $100 per month. Auto-Recharge sets the increment you are billed in, not a cap, and Close recommends 20 to 25 percent of your maximum monthly spend. Close’s balance article does not say what happens when the balance reaches zero. The Export Call and SMS Usage tool produces a per-SMS cost report using an API key, and it excludes phone rentals and add-ons.
When to get help
If texting is the main reason you are weighing Close, model a month of real volume first: units, MMS, numbers and registration. Get help when you are comparing Close with a CRM that bundles messaging differently, or planning a move. aibrevo implements Salesforce, HubSpot, Dynamics 365, Zoho CRM, Pipedrive, monday.com, Airtable and GoHighLevel, and Close work is quoted per project. Moving into one of those eight is the common request. Book a short call or send a message. The GoHighLevel service page and our CRM pricing comparison are good starting points.
Sources
- Close help center, Variable Usage Costs (Calling, SMS, Phone Numbers, AI Tools), checked Oct 22, 2026.
- Close help center, SMS and MMS, checked Oct 22, 2026.
- Close help center, Managing your Usage balance, checked Oct 22, 2026.
- Close, Pricing, checked Oct 22, 2026.
- Twilio, US SMS pricing, checked Oct 22, 2026.
- Not verified and left out: a Close-stated US per-unit SMS price, and what happens at a zero usage balance.