By Alpit Patel and the aibrevo team · October 25, 2026 · 4 min read
How Much Does a GoHighLevel Agency Plan Cost?
Quick answer
GoHighLevel's three self-serve agency plans cost $97 (Starter), $297 (Unlimited) and $497 (Agency Pro) a month, or $970, $2,970 and $4,970 a year, with a 14 day trial. Enterprise is custom. Texts, calls, email, AI and A2P fees are billed on top, so the plan is the floor of the bill, not the bill.
Part of the guide: GoHighLevel pricing
Key takeaways
- The three self-serve plans are Starter $97, Unlimited $297 and Agency Pro $497 a month, or $970, $2,970 and $4,970 billed yearly, which saves $194, $594 and $994 (HighLevel pricing page, checked Oct 25, 2026).
- Starter includes 3 sub-accounts. Unlimited adds unlimited sub-accounts and phone and email rebilling at cost. Agency Pro adds SaaS Mode, rebilling with markup and advanced API access.
- Usage is separate: US texts, calls, email, AI and A2P registration are billed per unit from a prepaid wallet. The detail lives on our GoHighLevel pricing hub.
- There is no long-term contract and every plan has a 14 day free trial, with usage-based fees possible during the trial.
The plan costs $97, $297 or $497 a month. Those are GoHighLevel’s three self-serve agency plans, called Starter, Unlimited and Agency Pro, and they are the same plans a single business uses; “agency” is HighLevel’s account type, not a separate price list. HighLevel’s pricing page (checked Oct 25, 2026) lists each at a yearly price that equals ten months. Enterprise is custom, and you speak to HighLevel for it.
| Plan | Monthly | Billed yearly | Yearly saving | Sub-accounts |
|---|---|---|---|---|
| Starter | $97 | $970 | $194 | 3 |
| Unlimited | $297 | $2,970 | $594 | Unlimited |
| Agency Pro | $497 | $4,970 | $994 | Unlimited |
| Enterprise | Custom | Custom | Not listed | Not listed |
Source: HighLevel pricing page, checked Oct 25, 2026. Saving is 12 monthly payments minus the yearly price.
What is in each plan?
Contacts and users are unlimited on all three. What changes is how many sub-accounts you get, what you can rebill and what the API allows.
| Starter $97 | Unlimited $297 | Agency Pro $497 | |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Rebill phone and email | Not listed | At cost, no markup | With markup |
| SaaS Mode | No | No | Yes, with automated sub-account creation |
| API | Not listed in the plan box | Basic | Advanced |
| User and agent reporting | Not listed | Not listed | Yes |
| Rebill AI Employee usage | No | No | Yes |
Source: HighLevel pricing page and pricing guide, checked Oct 25, 2026. AI rebilling requires the $497 plan per HighLevel’s AI products pricing article. All three have a 14 day free trial, and HighLevel says it is month to month with no long-term contract. For the trial terms see does GoHighLevel have a free trial; for the 3 sub-account limit see how many sub-accounts Starter gives you.
What does the plan not cover?
It does not cover usage. Every text, call, email, phone number and AI action is billed per unit from a prepaid wallet, and several add-ons bill on their own. The figures below are the US rates on HighLevel’s pages, checked Oct 25, 2026.
| Item | Amount |
|---|---|
| US text segment | $0.00747, plus a carrier fee of $0.0035 to $0.0050 outbound |
| Outbound call | $0.0166 a minute |
| $0.675 per 1,000 | |
| AI Employee | $50 or $97 a month per enabled sub-account, or pay-per-use tokens |
| US texting registration (A2P 10DLC) | $22.50 or $64 one time, then $1.50 to $10 a month per campaign |
| Add-ons | HIPAA $297, white label app $497, Premium support $500 a month |
An illustrative agency month, using only listed prices: the $297 plan, AI Employee Growth on 2 client sub-accounts ($100) and WhatsApp on 3 ($30) comes to $427 before any usage. Texts, calls and email are extra, and they are where most bills grow. Put your own volumes into the GoHighLevel pricing calculator, or read the full breakdown on the GoHighLevel pricing hub, which owns this topic in depth. The add-on price list has the rest, and the AI line has its own page: how much do GoHighLevel AI agents cost.
Which plan does an agency actually need?
Start on Starter if you run your own business and up to three client accounts. Move to Unlimited when you pass three sub-accounts or want to rebill phone and email at cost. Pick Agency Pro only if you will resell GoHighLevel under your own brand, mark up usage or need advanced API access; the build and pricing side of that is in how much white-label GoHighLevel costs. If you are still choosing between systems, the GoHighLevel vs Salesforce comparison shows where the all-in-one price stops being an advantage, and migrating off GoHighLevel covers leaving.
The plan fee buys software. Getting it built and registered is a separate cost: see the setup guide for the order of work, or how to compare experts if you want it done for you. aibrevo publishes its own GoHighLevel build prices at $1,499 to $4,999 for a single business and $3,999 to $6,999 for white-label SaaS; HighLevel’s fees are billed by HighLevel on top.
Sources
All pages opened Oct 25, 2026.
- HighLevel, Pricing: plan prices, yearly prices, inclusions, add-ons, trial and FAQ on contracts and plan changes.
- HighLevel Support, HighLevel Pricing Guide: wallet, email rate, rebilling by plan.
- HighLevel Support, Phone System Pricing and Billing Guide: SMS, carrier fee and voice rates.
- HighLevel Support, AI Products Pricing: AI Employee plans and AI rebilling.
- HighLevel Support, A2P 10DLC Messaging Fees: registration and campaign fees.
- aibrevo, GoHighLevel add-on prices 2026: add-on list, checked Oct 14, 2026.