By Alpit Patel and the aibrevo team · October 14, 2026 · 3 min read
How Much Does White Label GoHighLevel Cost? Plans, SaaS Mode and the Mobile App Add-On
Quick answer
White labeling GoHighLevel costs $497 a month for the Agency Pro plan, which adds SaaS Mode and rebilling with markup. Branding your own mobile app is a separate $497 a month add-on on HighLevel's pricing page. Usage fees for texts, calls, email and AI come on top and are billed through your agency wallet.
Part of the guide: GoHighLevel pricing
Key takeaways
- SaaS Mode, automatic sub-account creation and rebilling with markup are on the Agency Pro plan: $497 a month or $4,970 a year (HighLevel pricing page, checked October 14, 2026).
- The Unlimited plan ($297 a month) can rebill phone and email usage at cost, with no markup. Markup needs Agency Pro.
- HighLevel lists the white label mobile app as a separate add-on at $497 a month, on top of the plan.
- Rebilling AI usage to your clients also requires the $497 plan. Usage itself is billed to your agency wallet first.
- White labeling the web app (your logo and custom domains) is described on the pricing page as a feature; the mobile app is the part with its own price tag.
What does white label GoHighLevel cost?
The answer depends on how far you take the branding. HighLevel prices three layers separately: the plan that lets you resell, the usage clients generate, and the optional mobile app. On the pricing page checked on October 14, 2026, the plan layer looks like this.
| Layer | What it gives you | Price |
|---|---|---|
| Starter plan | 3 sub-accounts, no rebilling | $97 a month |
| Unlimited plan | Unlimited sub-accounts, rebill phone and email at cost | $297 a month |
| Agency Pro plan | SaaS Mode, automated sub-account creation, rebilling with markup, advanced API | $497 a month ($4,970 a year) |
| White label mobile app | Your branded app, listed as an add-on | $497 a month |
So a fully white-labeled agency with its own app starts at $994 a month before any usage. The web app branding and custom domains do not carry a separate price on the pricing page.
Which plan lets you sell GoHighLevel as your own software?
Agency Pro. HighLevel describes SaaS Mode as the feature that turns HighLevel into your own sellable software product: clients subscribe on your website, accounts are created automatically, and you earn recurring revenue by rebilling SMS, email and other usage. The Unlimited plan manages unlimited sub-accounts but cannot add a markup to rebilled usage.
How does rebilling work, and what does it cost you first?
HighLevel bills your agency wallet first. With rebilling turned on, the sub-account is then charged for the usage it generated, either at the same price you paid or, on the $497 plan, at the price you set. You set the margin in Sub-Account Settings or in the SaaS Configurator. Rebilling AI usage needs the $497 plan too.
Two consequences matter when you price your own product. First, the plan fee is a fixed cost whether or not clients use the system. Second, the wallet means you carry usage cost before clients pay it, so keep auto-recharge settings in mind. The full list of what each unit costs is in GoHighLevel pricing: plans, usage fees and your real monthly bill.
Is the white label mobile app worth $497 a month?
Only when clients actually want an app with your name on it. The add-on costs as much as the whole Agency Pro plan, so the test is simple: count the clients who will pay for it, multiply by what you charge, and compare to $497. Illustratively, at $97 a month per client it takes six paying clients to cover the app alone ($582 against $497), and five do not ($485). If most of your clients use the web app, the mobile add-on can wait.
What else adds to a white label bill?
Anything usage-based: texts, calls, email, phone numbers and AI. HighLevel’s own pricing FAQ says these costs are billed on top of the subscription and can be rebilled on the Unlimited and Pro plans. Other add-ons on the same list, such as dedicated email IPs at $59 a month per IP and HIPAA compliance at $297 a month, are priced separately again.
Need the account built before you resell it?
A white label account earns money only when the snapshots, billing and onboarding work for clients you have not met yet. aibrevo works with its partner company autoesta, whose team delivers GoHighLevel builds; aibrevo’s CRM team scopes the project with you.
Sources
- HighLevel, Pricing, plans, add-ons and pricing FAQ, checked October 14, 2026.
- HighLevel Support, HighLevel pricing and billing: wallets, charges, rebilling, checked October 14, 2026.