By Alpit Patel and the aibrevo team · October 12, 2026 · Updated October 13, 2026 · 5 min read
Does GoHighLevel Connect to Google Business Profile? Reviews, Calls, Posts and Chat
Quick answer
Yes. Connect a verified Google Business Profile under Settings > Integrations with an Owner or Manager login, and GoHighLevel brings in Google reviews for replies (including AI replies), adds optional GBP call tracking, and posts updates, offers and events from Social Planner. Google's own Business Profile chat ended in July 2024; text and WhatsApp numbers on the profile now sync instead.
Part of the guide: GoHighLevel setup guide
Key takeaways
- Connect under Settings > Integrations > Google Business Profile with a Google account that has Owner or Manager access. The profile must already be verified (HighLevel article modified May 25, 2026).
- Google reviews arrive in Conversations and Reputation > Reviews, where you can reply. Reviews AI can suggest or post replies, with a Drip Mode for old backlogs.
- GBP call tracking puts a tracking number in the profile's primary phone slot and moves your real number to secondary.
- Social Planner posts updates, offers and events to GBP: 1,500 characters, images only, no video.
- Google ended Business Profile chat in July 2024. GoHighLevel now syncs the text or WhatsApp number linked to the profile instead.
Yes. GoHighLevel connects to a verified Google Business Profile under Settings > Integrations, using a Google login with Owner or Manager access. Once connected, Google reviews flow into GoHighLevel for replies, including AI-written ones; you can turn on GBP call tracking; and Social Planner can publish posts to the profile. One thing has changed for good: Google shut down Business Profile chat in July 2024. The text or WhatsApp number linked to the profile is what syncs now.
Checked on October 12, 2026 against HighLevel’s GBP integration article (modified May 25, 2026), its GBP call tracking article (February 24, 2026), its Reviews AI article (October 5, 2026), its Social Planner GBP article (May 19, 2026) and Google’s Business Profile help center.
How do you connect Google Business Profile?
From HighLevel’s GBP integration article:
- Make sure the profile is verified in Google first.
- In the sub-account, go to Settings > Integrations > Google Business Profile > Connect.
- Sign in with a Google account that is an Owner or Manager on the profile, and accept every permission requested.
- Choose the location.
- Decide on GBP call tracking (see below).
- Click Connect and confirm the green Connected status.
For several locations, repeat this in each location’s sub-account. If GoHighLevel later shows a missing permissions warning, click Reconnect with an Owner or Manager login. Connecting with a lower Google role is the usual reason it fails.
How do reviews and AI replies work?
Google reviews appear in Conversations in near real time and in Reputation > Reviews, and you can reply from either. Replies post back to Google. HighLevel’s Reviews AI article (modified October 5, 2026) describes AI replies that are either suggested for your approval or posted automatically. Its Drip Mode works through an old backlog of unanswered reviews gradually instead of posting dozens of replies at once. Reviews AI is billed per HighLevel’s AI product pricing.
Start with suggested replies, read a few weeks of them, then decide whether to automate. Healthcare businesses should keep replies free of anything that confirms someone is a patient; HIPAA-enabled sub-accounts handle Reviews AI differently, as our HIPAA FAQ explains.
Should you turn on GBP call tracking?
HighLevel’s GBP call tracking article explains what it does: GoHighLevel places a LeadConnector tracking number in the profile’s primary phone slot, moves your real business number to the secondary slot, and forwards calls to your real number. You then see which calls came from Google, and missed calls can trigger missed-call text-back.
| Benefit | Consideration |
|---|---|
| Calls from Google are attributed and recorded in the CRM | The public number on your profile changes |
| Missed calls can get an automatic text back | Your real number must stay listed as secondary |
| Works per location | A tracking number with a poor reputation can be labeled spam |
HighLevel’s article doesn’t address how Google treats a phone number change on a profile, so make the change once, keep the real number as secondary, and don’t swap numbers repeatedly. If calls get labeled spam, see why GoHighLevel calls show Spam Likely. For the text-back side, see the missed-call text-back guide.
What happened to Google Business Profile chat?
Google shut it down. Per Google’s help center, customers couldn’t start new chats from July 15, 2024, and chat and call history were removed on July 31, 2024. HighLevel’s GBP article lists Google Messaging as deprecated.
What replaced it: Google lets eligible businesses in some countries add a text message or WhatsApp contact option to the profile. When that number is connected to GoHighLevel, those conversations land in Conversations like any other text. Our WhatsApp FAQ covers the WhatsApp side.
Can you post to Google Business Profile from GoHighLevel?
Yes, from Social Planner. HighLevel’s GBP posting article (modified May 19, 2026) sets these limits:
| Item | Limit |
|---|---|
| Post types | Updates, Offers, Events |
| Text | 1,500 characters |
| Media | JPEG or PNG images, at least 250 x 250 px, up to 5 MB; no video |
| Volume | Google allows 100 posts per 24 hours per user token |
| Locations | One post can go to several connected locations at once |
A beta GBP Post Sync imports existing GBP posts into Social Planner and refreshes them daily.
Running Google Business Profile for many locations?
Multi-location businesses and franchises get the most from this integration, and have the most to get wrong: Owner or Manager access per profile, call tracking per location, review reply rules and posting calendars. aibrevo sets this up across locations as part of its GoHighLevel implementation service, with a published multi-location price band. Book a 30-minute call and bring your location count.
Sources
- HighLevel Support, Google Business Profile integration, modified May 25, 2026.
- HighLevel Support, GBP call tracking, modified February 24, 2026.
- HighLevel Support, Reviews AI, modified October 5, 2026.
- HighLevel Support, Posting to Google Business Profile from Social Planner, modified May 19, 2026.
- HighLevel changelog, GBP post sync into Social Planner (beta).
- Google Business Profile Help, Chat and call history changes, checked October 12, 2026.