By Alpit Patel and the aibrevo team · October 25, 2026 · 6 min read
How Much Do GoHighLevel AI Agents Cost?
Quick answer
GoHighLevel AI agents are billed three ways per enabled sub-account: pay-per-use at token cost, AI Employee Growth at $50 a month with caps, or AI Employee Unlimited at $97 a month. Voice AI on pay-per-use is a $0.045 a minute engine charge plus text-to-speech plus model tokens. Agent Studio is pay-per-use on every plan, and phone charges are always extra.
Part of the guide: GoHighLevel pricing
Key takeaways
- Three AI plans exist per enabled sub-account: pay-per-use (no monthly fee), AI Employee Growth at $50 a month and AI Employee Unlimited at $97 a month (HighLevel AI products pricing article, checked Oct 25, 2026).
- Pay-per-use Voice AI is a $0.045 a minute Voice Engine charge plus a text-to-speech rate (for example $0.015 a minute for OpenAI) plus model tokens, so a 10 minute call is $0.60 before tokens and phone charges.
- Agent Studio is pay-per-use on every plan, including Unlimited, and Managed Agents are metered in runs: 100 a month on Growth, 1,000 on Unlimited.
- Phone System charges apply to every call whichever AI plan you pick, and rebilling AI usage to clients needs the $497 agency plan.
GoHighLevel AI agents cost either nothing a month plus usage, $50 a month, or $97 a month, per enabled sub-account, and then there are lines that no plan covers: Agent Studio, the phone charges on every call, and any model tokens above an allowance. The numbers below come from HighLevel’s own AI products pricing article as read on Oct 25, 2026. HighLevel warns that rates and model availability change and to confirm current in-app pricing before quoting a client.
What does each GoHighLevel AI plan cost?
The three plans differ in what they cap. Prices are in USD, per enabled location (sub-account).
| Feature | Pay-per-use | AI Employee Growth | AI Employee Unlimited |
|---|---|---|---|
| Monthly fee | None | $50 | $97 |
| Conversation AI | Token cost | 1,000 agent responses a month | Unlimited, fair use |
| Voice AI (inbound, outbound, widget) | Voice engine plus text-to-speech plus tokens | 100 minutes a month | Unlimited, fair use |
| Reviews AI | $0.01 per review sent | Unlimited | Unlimited |
| Content AI | $0.063 per image, $0.0945 per 1,000 words | Unlimited | Unlimited |
| Agent Studio | Token cost | Token cost | Token cost |
| Managed Agents | Token cost | 100 runs a month | 1,000 runs a month |
| Workflow AI, Funnel AI, Email AI | Free or per action | Included | Included |
Source: HighLevel AI products pricing article, checked Oct 25, 2026. Unlimited usage is subject to HighLevel’s fair use policy, which lets it throttle excessive use. Whether AI stops or keeps running after a Growth allowance runs out depends on the location’s AI usage limit setting. The decision between the two flat plans is worked through in is AI Employee Unlimited worth $97 a month, so this page does not repeat it.
How is Voice AI billed per minute?
Voice AI on pay-per-use has three parts: call minutes times the Voice Engine rate plus the text-to-speech rate, plus model token cost, plus phone charges. HighLevel’s formula, with its own 10 minute example:
| Part | Rate (checked Oct 25, 2026) | 10 minute call |
|---|---|---|
| Voice Engine | $0.045 a minute from May 20, 2026 | $0.45 |
| Text-to-speech, OpenAI or Cartesia | $0.015 a minute | $0.15 |
| Text-to-speech, ElevenLabs V2.5 / V3 | $0.035 / $0.170 a minute | $0.35 / $1.70 |
| Model tokens | Per million tokens by model, for example GPT-5 Mini $0.25, GPT-5 $1.25, Gemini 2.5 Flash $0.30 | Varies |
| Phone System (US and Canada inbound) | $0.01165 a minute | $0.1165 |
With OpenAI speech, a 10 minute call is $0.60 before tokens and phone, which is HighLevel’s example. Speech-to-speech models skip the pipeline and charge one all-in rate: $0.10 a minute on Google’s Gemini live model and $0.20 on OpenAI realtime. Calls with long prompts, large knowledge bases or a lot of back and forth use more tokens, so two calls of the same length can cost different amounts.
How is Conversation AI billed?
By tokens, not messages. Input tokens are what goes to the model (the customer’s message, history, your instructions, contact details and knowledge-base content) and output tokens are what it writes back. HighLevel’s formula adds input tokens divided by a million times the input price to output tokens divided by a million times the output price. Its example is 100,000 input and 25,000 output tokens at GPT-5 rates ($1.25 and $10.00 per million), which costs $0.375. The same tokens on GPT-5 Mini ($0.25 and $2.00) cost $0.075. A conversation with a long history or a big knowledge base costs more than a short one on the same model. For how it behaves in practice, see the Conversation AI guide.
What does Agent Studio, Managed Agents and Workflow AI cost?
Agent Studio is always pay-per-use. Its charges depend on what the flow does: model tokens (GPT-5 at $1.25 and $10.00 per million), Tavily web search at $0.01 a search, and media such as Veo 3 Fast video at $0.15 a second. Managed Agents, previously called Super Agents, meter in runs: one chat session, one trigger event or one scheduled invocation each counts as a run, with 30 free test runs a month. Workflow AI actions such as Decision Maker, Intent Detection, Summarize Text and Translate are $0.01 per execution, and the Workflow Pro tiers ($10, $25 and $50 a month) do not include Workflow AI.
What will my monthly AI bill be? Illustrative examples
These are illustrative: the volumes are assumptions, the rates are HighLevel’s published ones, and token costs for voice are left out because they depend on the model and prompt. US inbound phone rate is $0.01165 a minute.
| Scenario | Arithmetic | Monthly total |
|---|---|---|
| A. Light, pay-per-use: 150 Voice AI minutes (OpenAI speech) and 300 conversations at HighLevel’s example size on GPT-5 Mini | 150 x $0.06 = $9.00; phone 150 x $0.01165 = $1.75; 300 x $0.075 = $22.50 | About $33.25 plus voice tokens and plan fee |
| B. 250 voice minutes on Growth | $50 plan; 150 minutes over the 100 included x $0.06 = $9.00; phone 250 x $0.01165 = $2.91 | About $61.91 plus tokens. Pay-per-use would be 250 x $0.06 + $2.91 = $17.91 |
| C. 2,000 voice minutes, pay-per-use | 2,000 x $0.06 = $120.00; phone $23.30 | About $143.30 plus tokens |
| D. 2,000 voice minutes on Unlimited | $97 plan; phone $23.30 | About $120.30 |
Reading it: scenario B shows why Growth is rarely the cheapest choice on voice alone, and C against D shows the Unlimited crossover (97 divided by 0.06 is about 1,617 minutes). Neither includes your HighLevel agency plan, text segments ($0.00747 plus a carrier fee), the one-time A2P registration, or model tokens for voice. Add those with the GoHighLevel pricing calculator and the broader pricing hub, which also covers the $97, $297 and $497 plans. If you want to find out whether a pilot is worth trying first, the free trial answer covers the 14 days, though usage fees can apply during the trial.
What does it cost to have someone build the agent?
The AI fee is the running cost; building and testing the agent is a separate budget. A good build includes the knowledge base, the prompt, the handoff rule, the phone number and A2P registration, and a test log. Published single-business setup prices and what they include are on the GoHighLevel expert comparison, and the AI side of a build is described on the automation expert page. The setup guide shows the order of work, and resellers can read how much a white-label build costs. If you are weighing the price of GoHighLevel’s AI against staying on another CRM, the GoHighLevel vs Salesforce comparison puts the platforms side by side, and leaving GoHighLevel covers what you take with you.
Sources
All pages opened Oct 25, 2026.
- HighLevel Support, AI Products Pricing: plans, Voice AI formula and rates, Conversation AI tokens, Agent Studio, Managed Agents, Workflow AI, rebilling.
- HighLevel Support, Phone System Pricing and Billing Guide: inbound and outbound call rates, SMS rate.
- HighLevel, Pricing: AI Employee Growth and Unlimited add-on prices, plan prices.
- HighLevel Support, Workflow Premium Features: premium execution pricing and Workflow Pro tiers.