GoHighLevel · Expert services, Florida
GoHighLevel Expert in Florida: Setup That Follows Florida's Texting Rules
Quick answer
A GoHighLevel expert for Florida businesses builds the same account as anywhere else, plus the parts Florida law changes: written consent capture for marketing texts under the Florida Telephone Solicitation Act, 8 a.m. to 8 p.m. send windows, the 15-day STOP rule, all-party consent for call recording and Central-time handling for the Panhandle.
Key takeaways
- Florida's Telephone Solicitation Act (Fla. Stat. 501.059) covers marketing texts and requires prior express written consent, which can be an electronic signature such as a checked box, for automated sales texts.
- Since 2023, a person must reply STOP and give you 15 days to stop texting before they can sue. Damages are $500 per violation, up to three times that if willful or knowing.
- Florida's Telemarketing Act limits commercial solicitation to 8 a.m. to 8 p.m. in the recipient's time zone and three calls per 24 hours on the same subject.
- Florida requires every party's consent to record a call (Fla. Stat. 934.03), and a recorded person can claim $100 a day or $1,000, whichever is greater. HighLevel can play a recording disclaimer before the call connects.
- Part of the Panhandle is on Central time, so send windows must use the contact's time zone, not yours.
A GoHighLevel expert for a Florida business builds the same account a business anywhere in the US would get: pipelines, workflows, booking, phone, email and reporting. The difference is that Florida has some of the strictest texting and calling rules in the country, and a GoHighLevel account sends texts and makes calls all day. This page covers what Florida law changes in a build, how we set it up in HighLevel, and what it costs.
aibrevo works with its partner company autoesta, whose team delivers GoHighLevel builds; aibrevo’s CRM team scopes the project with you. We are based in San Francisco and work with Florida businesses remotely. If you are in Miami, see our Miami page, which adds bilingual setup; this page stays on state law.
This page explains the rules so you can see why the build is set up the way it is. It is not legal advice; confirm anything you rely on with a Florida attorney.
The Florida rules that change a GoHighLevel build
| Rule | What it says | What we build in GoHighLevel |
|---|---|---|
| Fla. Stat. 501.059 (FTSA) | Marketing texts and calls made with an automated system need prior express written consent; texts count as calls | Consent checkbox on every form, consent wording, timestamp and source stored on the contact |
| FTSA, 2023 amendment | A texter must reply STOP; the sender has 15 days before a claim can be filed | STOP sets Do Not Disturb immediately; a workflow alerts staff and stops all marketing sequences |
| Fla. Stat. 501.616 | Commercial solicitation calls only 8 a.m. to 8 p.m. local time, max 3 per 24 hours on the same subject; no blocking or faking caller ID | Send windows on marketing workflows, contact time zone used, attempt caps, real caller ID on outbound |
| Fla. Stat. 934.03 and 934.10 | Recording a call needs every party’s consent; civil claim of $100 a day or $1,000 | Recording disclaimer played before calls connect |
| Fla. Stat. 501.171 | Data breach notice to affected people within 30 days | User roles, two-factor login and least-access permissions to reduce the risk |
Consent: the part most Florida builds get wrong
Under the FTSA, consent for automated marketing texts has to be a signed written agreement. It must include the number, authorize automated sales texts or calls, and say clearly that agreeing is not a condition of buying anything (501.059(1)(g)). Florida accepts electronic signatures, including acts like checking a box.
In practice that means three things in GoHighLevel:
- A separate consent checkbox on every form and funnel that collects a phone number, unticked by default, with the disclosure text next to it. A phone number field on its own is not consent.
- A record of the consent. We store when consent was given, on which form or page, and the wording shown, in custom fields on the contact. If a claim ever arrives, that record is what you will need.
- Separate paths for transactional and marketing messages. Appointment reminders a customer asked for are not the same as a promotional campaign. Keeping them in different workflows makes it easy to show which messages needed marketing consent.
The same consent and sample-message wording also feeds your A2P 10DLC registration, which carriers review before you can text at all. A clear opt-in is one of the things reviewers look for; our guide to A2P rejections covers the rest.
STOP and the 15-day rule
Since the 2023 amendment (HB 761), a person who receives an unwanted marketing text must first reply STOP. The sender then has 15 days to stop texting, apart from one confirmation message, before the person can bring a claim (501.059(10)). Damages are the greater of actual damages or $500 per violation, and a court can triple that for willful or knowing violations, so up to $1,500 per message.
Fifteen days is a grace period, not a target. HighLevel puts a contact on Do Not Disturb for SMS when they reply STOP. We add a workflow that removes them from every marketing sequence, tags the record and notifies staff, so a STOP never sits unhandled behind a running campaign. Overlapping workflows are the usual reason a STOP gets missed; our workflow troubleshooting guide shows how to find them.
Where Florida accounts usually break
| Symptom | Likely cause | Fix |
|---|---|---|
| Texts keep arriving after a STOP | A second workflow or a bulk campaign was not tied to Do Not Disturb | One STOP workflow that exits the contact from every sequence and alerts staff |
| A Pensacola lead is texted at 7 a.m. | Workflow runs on the account’s Eastern time | Send in the contact’s time zone and hold contacts with no time zone |
| A lead gets four follow-ups in a day | Text, call, text and call steps stack in one sequence | Waits and attempt caps so no more than three contacts per 24 hours on one subject |
| A customer says they never agreed to marketing texts | The phone field was the only consent | Unticked checkbox with disclosure, saved with date and source |
| A caller says they were recorded without warning | Recording is on for a number, with no announcement | Recording disclaimer on every number, including the mobile app |
Send windows and time zones
Florida’s Telemarketing Act bars commercial telephone solicitation calls before 8 a.m. or after 8 p.m. local time, and more than three calls in 24 hours on the same subject (501.616(6)). The federal rule is a little wider: 47 CFR 64.1200(c)(1) bars telephone solicitations before 8 a.m. or after 9 p.m. local time. Building to Florida’s window covers both.
Two details matter in a GoHighLevel build:
- Use the contact’s time zone. Most of Florida is on Eastern time, but the western Panhandle, roughly everything west of the Apalachicola River, is on Central time under federal time-zone rules. A workflow that starts sending at 8 a.m. Eastern reaches a Pensacola lead at 7 a.m. their time, which is outside the window.
- Cap attempts. Lead follow-up sequences that text, call and text again on the same day can exceed three attempts in 24 hours. We set waits and caps so a sequence cannot do that. The statute’s cap is written for calls, so ask a Florida attorney how it counts texts.
The Florida no-call list and caller ID
Florida keeps its own list. Under 501.059(3), residents can ask the Department of Agriculture and Consumer Services to put their numbers on a no-sales-solicitation list, and telephone solicitors may not call listed numbers. Subsection (8) requires the solicitor to transmit its number and, where available, its name, and 501.616(7) bars blocking or faking caller ID.
In GoHighLevel, we screen outbound call lists against the Florida list and the national registry before they reach the dialer, keep an internal do-not-call tag that sets Do Not Disturb for calls and texts, and make outbound calls from the account’s own registered numbers. Our power dialer guide shows how HighLevel’s dialer uses those lists.
Call recording in Florida
Florida is an all-party consent state. Fla. Stat. 934.03(2)(d) makes interception lawful when all parties have given prior consent, and 934.03(4)(a) makes a violation a third-degree felony. Section 934.10 gives the recorded person a civil claim for actual damages, but not less than $100 a day or $1,000, whichever is greater, plus punitive damages and attorney’s fees.
In GoHighLevel, call recording is a setting that can be on for numbers nobody remembers enabling. We check every number, turn on HighLevel’s recording announcement before the call connects, and make sure the dialer and mobile app follow the same rule. HighLevel documents the setting in its call recording help article. The wider state-by-state picture is in is it legal to record calls in GoHighLevel.
Do you need a Florida telemarketing license?
Florida’s Telemarketing Act requires commercial telephone sellers to be licensed by the Department of Agriculture and Consumer Services before doing business in Florida (Fla. Stat. 501.605). Many ordinary businesses are exempt under Fla. Stat. 501.604, including those contacting people they already have a business relationship with or who bought from them before, businesses that have run a retail location under the same name for at least a year, licensed real estate professionals and licensed insurance agents.
Being exempt from licensing does not exempt you from the FTSA or from the 8 a.m. to 8 p.m. and three-call limits. If you are not sure which side you fall on, ask a Florida attorney before you launch outbound campaigns.
Florida industries we build for
Florida has about 3.5 million small businesses, 99.8% of all businesses in the state, employing 3.8 million people or 39.6% of Florida employees, according to the SBA Office of Advocacy’s 2025 Florida profile. The ones that get the most from GoHighLevel are the ones that live on fast replies and booked appointments:
| Industry | What the build focuses on | Related guide |
|---|---|---|
| Real estate | Lead routing from portals, long nurture, showing booking | GoHighLevel setup for real estate |
| Roofing and restoration | Storm-surge lead intake, inspection booking, claims pipeline | GoHighLevel setup for roofing, roofing industry overview |
| HVAC and home services | Missed-call text-back, maintenance plans, seasonal reminders | GoHighLevel setup for HVAC |
| Med spas and clinics | Consult booking, deposits, HIPAA add-on, reviews | GoHighLevel setup for med spas |
| Dental practices | Recall, no-show recovery, reviews | GoHighLevel setup for dental |
Hurricane season runs from June 1 to November 30 (NOAA). For roofing, restoration and HVAC companies, that means lead volume can jump after a storm. We build intake so a surge gets triaged and answered automatically instead of piling up in a shared inbox, and so storm campaigns still respect the consent and send-window rules above.
Price and timeline
Florida builds cost the same as anywhere else; the state rules add settings, not scope. Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator and setup cost estimator estimate them.
A tested build usually takes two to four weeks, mostly because A2P registration, DNS and number porting run on other people’s clocks. What every build includes, the week-by-week plan and how to vet any expert are on the main GoHighLevel expert page.
Cities we serve in Florida
We work with businesses across Florida remotely, on Eastern time for most of the state and Central time for the western Panhandle. Our Miami page covers bilingual English and Spanish setups for South Florida. For Tampa, Orlando, Jacksonville, Pensacola and elsewhere, everything on this page applies.
Other states we cover
Selling into Georgia too? Our Georgia page covers the 2024 telemarketing amendment that allows class actions over solicitation calls. Florida businesses with Mid-Atlantic customers can read our Virginia page.
Sources
- Florida Statutes 501.059 (Telephone Solicitation Act, as amended by ch. 2023-150, HB 761), 501.604, 501.605, 501.616, 501.171, 2025 statutes, checked October 12, 2026.
- Florida Statutes 934.03 and 934.10, interception and recording of communications and civil remedies, checked October 12, 2026.
- 49 CFR part 71, time zone boundaries.
- SBA Office of Advocacy, 2025 Small Business Profile: Florida, June 2025.
- NOAA, 2026 hurricane season outlook update, August 2026.
- HighLevel, call recording settings, modified September 1, 2026.
- 47 CFR 64.1200, federal telephone solicitation time-of-day limits.