GoHighLevel Expert in Texas: Setup That Fits Texas's Texting Law

A GoHighLevel expert for a Texas business builds the same core account as anywhere else: pipelines, workflows, booking, phone, email and reporting. What changed in Texas is the law on marketing texts. Since September 1, 2025, SB 140 has treated marketing texts as telephone solicitation under the Texas Business and Commerce Code, and businesses that do not text with prior consent can need to register with the state and post a bond.

aibrevo works with its partner company autoesta, whose team delivers GoHighLevel builds; aibrevo’s CRM team scopes the project with you. We are based in San Francisco and work with Texas businesses remotely. City pages cover Houston and Austin; this page stays on state law. It explains the rules so you can see why the build is set up the way it is, and it is not legal advice. Confirm anything you rely on with a Texas attorney.

The Texas rules that change a GoHighLevel build

Rule	Source	What we build in GoHighLevel
Marketing texts are telephone solicitation; registration unless texting with prior consent	Bus. & Com. Code ch. 302, SB 140	Unticked consent checkbox, consent record on the contact, smart-list filter
Consumer solicitation calls 9 a.m. to 9 p.m. Mon-Sat, noon to 9 p.m. Sunday	Bus. & Com. Code 301.051	Send windows in the contact’s time zone on marketing workflows and dialer lists
One-party consent to record; $10,000 per occurrence civil claim	Penal Code 16.02, Civ. Prac. & Rem. Code 123.004	Recording notice on calls; no silent recording on any number
Small businesses mostly outside the privacy act, but not if they sell sensitive data	Bus. & Com. Code ch. 541	Confirm no sensitive-data sales; keep consent and deletion records

What SB 140 changed

Texas Business and Commerce Code chapter 302 has long required some telephone sellers to register with the Secretary of State. SB 140 expanded the definition of “telephone solicitation” from phone calls to include text and image messages, effective September 1, 2025, as summarized by Morgan Lewis and K&L Gates in the National Law Review (September 14, 2026). It also added Texas Deceptive Trade Practices Act remedies for violations of related chapters, which gives consumers a route to sue.

According to the Texas Secretary of State’s FAQ (checked October 12, 2026), registration means:

Item	Requirement
Filing	Telephone Solicitation Registration Statement (Form 3401)
Fee	$200
Security	$10,000, such as a bond, certificate of deposit or letter of credit
Term	One year, renewable

The consent exemption, and why it matters for your build

The same Secretary of State FAQ says that a business that sends text messages with the prior consent of the consumer is not required to complete the registration statement. That position follows a 2025 federal case and an agreement among its parties; the K&L Gates review describes the dismissal of Ecommerce Marketers Alliance v. State of Texas on November 17, 2025 on that basis, and notes it did not create binding precedent.

For a GoHighLevel account, that turns consent from a nice-to-have into the core of the build:

1. Every form and funnel that collects a phone number gets a separate consent checkbox, unticked by default, with clear wording about marketing texts.
2. The consent is recorded on the contact: date, form or page, and the wording shown, in custom fields you can export.
3. Marketing and transactional texts run in separate workflows, so it is easy to show which messages relied on marketing consent.
4. Contacts with no recorded consent are excluded from marketing campaigns by a smart list filter rather than by someone remembering.

The same opt-in language supports your A2P 10DLC registration, which carriers review before you can text at all. Our guide to A2P rejections covers what reviewers look for. If your business sends marketing texts to people who never opted in, for example bought lists or cold outreach, registration and much more legal review apply. Talk to a Texas attorney before building that.

Where Texas accounts usually break

Symptom	Likely cause	Fix
A customer complains about a promotional text and you cannot show how they opted in	The phone field was the only consent; nothing stored on the contact	Add the checkbox and save date, source and wording in custom fields
An imported list gets a marketing campaign	No consent filter on the campaign audience	Make the smart list “Marketing consent: yes” the only audience for marketing
A 9 a.m. Central campaign reaches El Paso leads at 8 a.m.	Workflow uses the account time zone, not the contact’s	Send in the contact’s time zone; hold contacts with no time zone
A contact replies STOP but still gets a follow-up	Overlapping workflows keep running	A STOP workflow that removes the contact from every sequence; see the workflow troubleshooting guide

Calling hours and opt-outs

Chapter 301 of the Business and Commerce Code covers telephone solicitation of consumers. Section 301.051 allows a consumer telephone call after noon and before 9 p.m. on a Sunday, and after 9 a.m. and before 9 p.m. on a weekday or Saturday, with exceptions that include calls the consumer requested and calls to people with an existing business relationship. The section speaks of telephone calls, and we did not find text in it that settles how it reaches texts, so ask a Texas attorney. We build the 9 a.m. to 9 p.m. window, and the shorter Sunday window, into power-dialer lists and marketing workflows either way, which also sits inside the federal limit of 47 CFR 64.1200(c)(1). Our power dialer guide shows how the dialer uses those lists.

HighLevel puts a contact on Do Not Disturb for SMS when they reply STOP. We add a workflow that removes them from every marketing sequence and notifies staff.

Call recording in Texas

Texas is a one-party consent state. Penal Code 16.02 exempts a person who is a party to the communication, or who has the prior consent of one party, from the interception offense, unless the recording is made to commit an unlawful act. Civil Practice and Remedies Code 123.002 and 123.004 let a party to a communication sue someone who intercepts it unlawfully for an injunction, $10,000 in statutory damages for each occurrence, actual damages above that, punitive damages and attorney’s fees.

So recording your own calls is allowed, but a Texas business that calls customers in California, Florida or another all-party state needs those customers’ consent too. We set GoHighLevel to play a recording notice on every recorded call and check which numbers have recording turned on. The state-by-state picture is in is it legal to record calls in GoHighLevel.

Texas privacy law for a small business

The Texas Data Privacy and Security Act has applied since July 1, 2024. Under Business and Commerce Code 541.002, businesses that are small under U.S. Small Business Administration definitions are excluded, except that a small business may not sell sensitive personal data without the consumer’s prior consent (541.107). The Attorney General enforces the Act alone, must give 30 days’ notice to cure, and can seek up to $7,500 per violation after that; there is no private right of action, per the Attorney General’s summary.

For most GoHighLevel users, the practical points are keeping the contact data you collect to what you need and not selling or sharing lists that include sensitive data. A larger Texas business that does meet the thresholds needs a privacy notice and a process for access and deletion requests. HighLevel’s data terms are discussed in is GoHighLevel GDPR compliant.

Time zones across Texas

Most of Texas is on Central time, but El Paso and Hudspeth counties in the far west are on Mountain time under 49 CFR 71.7. Workflows use the contact’s time zone, so a campaign that starts at 9 a.m. in Dallas does not land at 8 a.m. in El Paso, ahead of the 9 a.m. start in section 301.051. If you also text Oklahoma, New Mexico or Louisiana numbers from the same account, the same contact-time-zone setting handles them.

What a Texas GoHighLevel account includes

Part of the build	Texas-specific detail
Forms and funnels	Separate, unticked marketing-text consent checkbox with clear wording; consent date, source and wording saved to the contact
Smart lists	“Marketing consent: yes” filter on every marketing campaign, so contacts without consent are never included
Workflows	Marketing and transactional messages split; send windows in the contact’s time zone, including Mountain time for El Paso
Dialer	Lists limited to consented or existing-relationship contacts; weekday, Saturday and shorter Sunday windows
Opt-outs	STOP handled instantly across all workflows, with staff alerted
Call recording	Notice before recorded calls; recording settings audited per number
A2P 10DLC	Brand and campaign filed with opt-in wording that matches the forms
Records	Consent data exportable, in case you ever need to show how a contact opted in

Texas businesses we build for

The SBA Office of Advocacy counts about 3.5 million small businesses in Texas, 99.8% of the state’s businesses, employing 5.1 million people or 44.4% of Texas employees (2025 profile). The ones that get the most from GoHighLevel live on fast replies and booked appointments:

Industry	What the build focuses on	Related guide
HVAC and home services	Missed-call text-back, summer surge intake, maintenance plans	GoHighLevel setup for HVAC
Roofing	Storm leads, inspections, claims pipeline	GoHighLevel setup for roofing
Real estate	Portal lead routing, nurture, showings	GoHighLevel setup for real estate
Med spas and clinics	Consult booking, deposits, HIPAA add-on	GoHighLevel setup for med spas
Agencies	Snapshots, SaaS Mode, client sub-accounts	GoHighLevel for agencies

Price and timeline

Texas rules add settings, not scope: consent fields, send windows and recording notices are part of every build. Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator and setup cost estimator estimate them. Any Texas registration fee or bond, if you need one, is paid to the state.

A tested build usually takes two to four weeks. The main GoHighLevel expert page covers what is included, the week-by-week plan and how to vet any expert, and the setup agency guide lists the full checklist.

Cities we serve in Texas

We work with businesses across Texas remotely. Our Houston and Austin pages cover each city’s business mix. For Dallas, San Antonio, Fort Worth, El Paso and elsewhere, everything on this page applies.

Other states we cover

Businesses that also serve Oklahoma customers can read our Oklahoma page, which covers its three-calls-a-day cap and 8 p.m. cutoff.

Sources

• Texas Secretary of State, FAQ for Form Series 3400, telephone solicitation registration, checked October 12, 2026.
• Texas Business and Commerce Code chapter 301, chapter 302 and chapter 541, checked October 12, 2026.
• Texas Penal Code 16.02 and Civil Practice and Remedies Code chapter 123, checked October 12, 2026.
• Texas Attorney General, Texas Data Privacy and Security Act, checked October 12, 2026.
• K&L Gates (Forson and Wills), Text message marketing in Texas one year after SB 140, National Law Review, September 14, 2026.
• Morgan Lewis, Texas telephone solicitation law now covers text messages, September 2025.
• SBA Office of Advocacy, 2025 Small Business Profile: Texas, June 2025.
• 47 CFR 64.1200 and 49 CFR part 71, time-of-day limits and time zones.