GoHighLevel · Expert services, Michigan
GoHighLevel Expert and Setup Agency in Michigan: Builds That Follow Michigan Law
Quick answer
A GoHighLevel expert for Michigan businesses builds the standard account plus what Michigan changes: a felony eavesdropping statute with a participant exception for recorded calls, a telephone solicitation law that today covers voice calls and not texts, a Senate-passed bill that would add texts, and four Upper Peninsula counties on Central time.
Key takeaways
- Michigan's eavesdropping statute, MCL 750.539c, is a felony (up to 2 years or $2,000) for eavesdropping on a private conversation without the consent of all parties. Courts read the phrase 'private discourse of others' in MCL 750.539a(2) to let a participant record their own call (Sullivan v. Gray, 1982), so a business on the call can record, but it cannot let a third party tap in.
- Michigan's current telephone solicitation law, MCL 445.111 to 445.111c, defines solicitation as a voice communication. It bans recorded-message solicitations, requires caller disclosures and honoring stop requests, and gives a consumer $250 or actual damages plus attorney fees. It does not say texts are covered.
- Senate Bill 351 (the Telephone Solicitation Act) would add text messages, a signed 'express verifiable authorization' for recorded or autodialed solicitations, and a 12-month existing-customer exception. It passed the Senate 37 to 0 on January 29, 2026 and sat in a House committee when we checked on October 12, 2026. It is not law.
- Four Upper Peninsula counties (Dickinson, Gogebic, Iron and Menominee) are on Central time while the rest of Michigan is on Eastern. A sub-account set to Detroit time sends an hour late to those contacts.
- The Michigan Consumer Protection Act, MCL 445.911, lets a person who suffers a loss recover actual damages or $250, whichever is greater, plus attorney fees, and allows class actions. Misleading offers in a funnel are the practical exposure.
Michigan’s eavesdropping law is a felony, yet a 1982 court decision lets a participant record their own call, and that gap decides how a GoHighLevel phone system should be set up. A GoHighLevel expert working for a Michigan business also has to handle a solicitation law that covers voice calls but not texts, a Senate-passed bill that would extend it to texts, and four Upper Peninsula counties that keep a different clock from the rest of the state.
aibrevo is based in San Francisco and builds remotely for businesses across Michigan, from Detroit, Grand Rapids and Ann Arbor to Lansing, Traverse City and Marquette. aibrevo works with its partner company autoesta, whose team delivers GoHighLevel builds; aibrevo’s CRM team scopes the project with you.
Each rule below is paired with its Michigan statute and the HighLevel setting it affects. It is general information, not legal advice; confirm anything you rely on with a Michigan attorney.
What is law today and what is only a bill
Texting is where the confusion starts, so here is the split, checked October 12, 2026.
| Item | Status | Why it matters in GoHighLevel |
|---|---|---|
| Home Solicitation Sales act, MCL 445.111 to 445.111c | In force | Voice solicitation rules: no recorded messages, caller disclosure, honor stop requests |
| Eavesdropping statute, MCL 750.539a to 750.539h | In force | Call recording and call-listening features |
| Michigan Consumer Protection Act, MCL 445.901 and following | In force | Funnel copy, pricing statements, refund terms |
| Senate Bill 351, Telephone Solicitation Act | Passed the Senate 37 to 0 on January 29, 2026; referred to the House Committee on Regulatory Reform on February 3, 2026; no later action when we checked | Would add texts, a signed authorization standard and a 12-month existing-customer exception. Build to it, but do not treat it as law |
The bill’s passage into law is not certain and the House could change it. We re-check before each build rather than assume.
Recording calls: a felony with a participant exception
MCL 750.539c says a person who wilfully uses a device to eavesdrop on a private conversation without the consent of all parties is guilty of a felony, punishable by up to 2 years in prison or a fine of up to $2,000. The civil side, MCL 750.539h, lets any party to the conversation seek an injunction, actual damages and punitive damages.
The exception comes from the definition. MCL 750.539a(2) defines eavesdropping as overhearing or recording “the private discourse of others” without the permission of all persons engaged in the discourse. In Sullivan v. Gray, 117 Mich. App. 476 (1982), the Court of Appeals read “of others” to mean a participant who records their own conversation is not eavesdropping. Michigan lawyers describe this as a participant exception, not a one-party consent rule. Your reps can record their own calls. A third party who is not on the call cannot lawfully listen in or record because one participant said yes.
That distinction changes three GoHighLevel settings:
- Call recording is on only for calls your staff or AI agent take part in, with a short recording notice played at the start. The notice also covers callers in all-party states.
- Call whisper, barge and listen-in are limited to named managers, with a notice in your call policy, since a manager who joins silently is not the recording party.
- Voicemail transcription and AI call summaries are described in your privacy policy, because the transcript is a record of a private conversation.
Our call recording FAQ covers the state-by-state picture. Because the participant rule rests on one court’s reading of a definition, rather than on the statute’s plain text, we treat the notice as mandatory, not optional.
The solicitation law: calls, not texts
Michigan’s solicitation rules sit in the Home Solicitation Sales act. MCL 445.111 defines a telephone solicitation as “any voice communication over a telephone” meant to encourage the recipient to buy, rent or invest during the call. It excludes calls to a residential subscriber with their express invitation or permission, calls to an existing customer (a purchase paid within the last 12 months, or a prior payment agreement), and calls that only ask for a face-to-face meeting.
The rules that follow bind your GoHighLevel dialer and voice features:
- No recorded messages. MCL 445.111a(1): “A person shall not make a telephone solicitation that consists in whole or in part of a recorded message.” Ringless voicemail and AI voice drops used for sales are the exposed features. We keep them off sales campaigns unless your attorney clears the use.
- Federal do-not-call list. MCL 445.111a(5) makes the federal list the state list once a federal agency maintains one, and bars solicitations to residential subscribers on it. The DNC scrub runs before any dialer campaign.
- Disclosure at the start. MCL 445.111b requires the caller to state their name and the full name of the organization on whose behalf the call is made, give a phone number on request, and have a natural person available to answer that number. The dialer script and the AI agent’s opening line carry these words.
- Caller ID. The same section bars blocking caller ID. Accounts use registered local numbers that display.
- Stop means stop. MCL 445.111c(1)(g) makes it unfair or deceptive to solicit someone who asked not to be called. The DND flag applies to calls, workflows and the power dialer together.
Penalties are in 111c. A knowing or intentional violation of most of the list is a misdemeanor with up to 6 months in jail or a $500 fine, and a person who suffers loss may recover actual damages or $250, whichever is greater, plus reasonable attorney fees. The misdemeanor does not apply to violations of sections 1a(1), 1a(4), 1a(5) or 1b. The civil claim in 111c(3) is a separate remedy for a person who suffers loss from a violation of that section.
Nothing in these sections mentions text messages. We do not claim they apply to texts. Texts still fall under federal law, so the consent build below is the same either way. Our power dialer FAQ explains what the dialer does and where these rules sit.
Senate Bill 351: what to build for now
The Senate-passed substitute of Senate Bill 351 creates a standalone Telephone Solicitation Act. If it becomes law as passed, notable points for a CRM account are:
| Provision in the Senate version | What it would mean | What we build now |
|---|---|---|
| “Telephone communication” includes text, SMS and MMS messages, including via mobile app | Marketing texts become telephone solicitations | Marketing and service texts on separate workflows |
| “Do-not-call list” means the FTC’s national registry | Residential subscribers on it cannot be solicited by call or text | DNC scrub before campaigns, source tags on imported lists |
| Texts must state on whose behalf they are sent | A sender identity in the first message | Business name in the first text of every campaign |
| “Express verifiable authorization” is a signed written agreement naming the number and clearly authorizing recorded or autodialed solicitation, and stating signing is not a condition of purchase | A checkbox may not be enough for voice drops | Signed or e-signed consent form stored on the contact, with the not-a-condition statement |
| “Existing customer” means a purchase or charitable contribution within 12 months | A time limit on the customer exception | A purchase-date field and a 12-month smart list |
| Presumption that a call to a Michigan area code reaches a residential subscriber | The burden shifts to the sender | Do not rely on ‘business line’ guesses without proof |
Nothing here is a requirement until Michigan enacts it. We build the consent and source records now because they also satisfy the federal rules and cost nothing extra. If the bill passes, the account is closer to compliance from day one.
Offers and pricing statements in funnels
The Michigan Consumer Protection Act, MCL 445.911, lets a person who suffers a loss from a violation sue for actual damages or $250, whichever is greater, plus reasonable attorney fees. It allows class actions for actual damages. MCL 445.903 lists the unfair and deceptive practices. One of them, failing to reveal a material fact that would mislead the consumer, is the kind of problem a funnel can create.
In GoHighLevel the practical checks are:
- The price, trial length and renewal terms appear on the page that takes the payment, not only in a pop-up.
- ‘Limited time’ countdowns on funnels are tied to a real offer end date.
- Refund and cancellation terms are in the checkout and the confirmation email.
- Prize or giveaway forms state any purchase requirement, since MCL 445.111c(1)(e) also lists a prize promotion that requires a purchase as a violation when it is made in a telephone solicitation.
Time zones: the Upper Peninsula split
Most of Michigan is on Eastern time. The federal zone boundary description in 49 CFR 71.5 runs along the lines of Gogebic, Iron, Dickinson and Menominee counties in the Upper Peninsula, which places those four counties on the Central side. Cities such as Iron Mountain, Ironwood and Menominee keep Central time.
| Symptom | Cause | Fix in GoHighLevel |
|---|---|---|
| Appointment reminders reach an Iron Mountain contact an hour late | Sub-account time zone is America/Detroit and the contact has none set | Capture the contact time zone from the form address and store it on the contact |
| A workflow treats a Marquette contact as Central because they are in the Upper Peninsula | Marquette County is on Eastern time; only the four western counties are Central | Set time zone by county or ZIP, not by ‘Upper Peninsula’ |
| Booking calendar shows a Menominee customer Eastern slots | Calendar time zone is fixed to the business location | Use the visitor’s detected zone on public calendars, and confirm it in the booking email |
Most Michigan businesses never touch this. A home services company that covers the whole Upper Peninsula, or a clinic with a Menominee location, does.
Michigan businesses we build for
| Industry | What the build focuses on | Related guide |
|---|---|---|
| HVAC and home services | Furnace-failure emergency intake in winter, missed-call text-back, maintenance plans | GoHighLevel setup for HVAC |
| Roofing | Storm and ice-dam season leads, inspection booking, claims pipeline | GoHighLevel setup for roofing |
| Landscaping and snow removal | Seasonal switch from lawn care to plowing contracts, recurring invoices | GoHighLevel for landscaping companies |
| Dental practices | Recall and recare reminders, new-patient forms, HIPAA add-on | GoHighLevel setup for dental practices |
| Real estate | Lead routing, nurture, showings across Detroit, Grand Rapids and lake-market areas | GoHighLevel setup for real estate |
What a Michigan GoHighLevel account includes
| Part of the build | Michigan-specific detail |
|---|---|
| Forms and funnels | Separate, unticked marketing-text consent; date, source and wording saved to the contact; clear price and renewal terms |
| Smart lists | Campaigns filtered to consented contacts or customers; a 12-month customer list ready for the pending bill |
| Dialer | National DNC scrub; opening line with name and organization; stop requests applied to every workflow |
| Voice | Recording notice on recorded calls; recorded-message sales outreach off by default |
| Workflows | Marketing and service messages split; send windows in the contact’s own time zone |
| A2P 10DLC | Brand and campaign filed with opt-in wording that matches the forms; see our guide to A2P rejections |
| Missed-call text-back | Configured with a consent basis; see why text-back fails |
Price and timeline
Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator estimates them, and the setup cost estimator prices your build.
A tested build usually takes two to four weeks. If your Michigan account is already running, the account health check shows in a few minutes whether consent, stop handling and time zones are set, and the GoHighLevel expert page explains how to vet anyone you hire.
Other states we cover
A Michigan team that also calls Chicago-area contacts should read our Illinois page, which covers an all-party recording statute and biometric voice rules. One that sells south of the border should read our Ohio page: Ohio has no separate texting statute but lets its Attorney General enforce the federal one.
Sources
- Michigan Compiled Laws, 750.539c eavesdropping upon private conversation, 750.539a definitions and 750.539h civil remedies, checked October 12, 2026.
- Michigan Compiled Laws, Home Solicitation Sales act: 445.111, 445.111a, 445.111b and 445.111c, checked October 12, 2026.
- Michigan Compiled Laws, Consumer Protection Act, 445.903 and 445.911, checked October 12, 2026.
- Michigan Legislature, Senate Bill 351 of 2025 and the Senate-passed text, checked October 12, 2026.
- Varnum LLP, Is Michigan a one-party consent state?, a law firm’s summary of Sullivan v. Gray, 117 Mich. App. 476 (1982). Secondary source; confirm current case law with a Michigan attorney.
- 49 CFR 71.5 Central and Eastern zone boundary.