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GoHighLevel · Expert services, Colorado

GoHighLevel Expert in Colorado: Setup That Treats Texts as Telephone Solicitation

Quick answer

A GoHighLevel expert for Colorado businesses builds the standard account plus what Colorado changes: its no-call law defines telephone solicitation to include text messaging, scanning for cell numbers is an unlawful telemarketing practice with a private claim, the Colorado Privacy Act governs ad tracking, and call recording needs one party's consent.

Updated October 12, 2026 · Reviewed by Alpit Patel, Founder

Key takeaways

  • Colorado's no-call statute defines telephone solicitation as a voice, fax, graphic imaging or data communication, 'including text messaging communication' (C.R.S. 6-1-903(10)). A marketing text to a number on the Colorado no-call list is within the rule unless an exclusion such as prior express permission or an established business relationship applies.
  • Exclusions are narrow and time-limited: an established business relationship counts for 18 months from the last transaction or voluntary two-way communication, and a subscriber's inquiry opens a 30-day window. The GoHighLevel build stores the basis and the date on every contact.
  • Knowingly using a scanning device or other electronic means to find cell numbers and send commercial solicitations is an unlawful telemarketing practice (C.R.S. 6-1-304(4)), with a private claim of $300 to $500 for a first offense and $500 to $1,000 after that, plus damages and fees. The no-call part is also a deceptive trade practice that 6-1-113 lets a residential subscriber sue over.
  • The Colorado Privacy Act applies to controllers that process data of 100,000 consumers a year, or 25,000 plus revenue from selling data. It has no private right of action but the Attorney General enforces it, and the cure period ended January 1, 2025.
  • Colorado allows recording a call with the consent of either a sender or a receiver (C.R.S. 18-9-303). Callers in all-party states still need everyone's consent.

Colorado is one of the few states whose no-call law names text messages in its own definition of telephone solicitation, so a marketing text to a Colorado cell phone is treated like a sales call. The same state makes it unlawful to scan for cell numbers and solicit them, with a private claim attached, and its Privacy Act reaches the ad tracking that feeds many GoHighLevel funnels. A GoHighLevel expert in Colorado builds the standard account, then sets consent, list sourcing and privacy opt-outs around those three rules.

aibrevo is based in San Francisco and builds remotely for businesses across Colorado, from Denver, Aurora and Colorado Springs to Fort Collins and Boulder. aibrevo works with its partner company autoesta, whose team delivers GoHighLevel builds; aibrevo’s CRM team scopes the project with you. For CRM work on other platforms in the metro, see our Denver CRM implementation page.

This page is not legal advice. Each rule below links to the statute so a Colorado attorney can check how it applies to your campaigns.

Textsnamed in the definition of telephone solicitation (C.R.S. 6-1-903)
18 monthshow long an established business relationship counts
$300 to $500private penalty for a first cell-number offense (6-1-305)
100,000consumers a year: one Colorado Privacy Act threshold (6-1-1304)

Why a text to a Colorado cell phone is a telephone solicitation

Start with the definition, because it decides how SMS campaigns are built. C.R.S. 6-1-903(10) defines “telephone solicitation” as any voice, telefacsimile, graphic imaging, or data communication, “including text messaging communication,” over a telephone line or through a wireless telephone to encourage the purchase of property, goods or services. It applies whether the message comes from a live operator, automatic dialing equipment or other means.

C.R.S. 6-1-904 then says no person or entity shall make a telephone solicitation to the phone of a residential subscriber or wireless telephone service subscriber in Colorado who has added the number and zip code to the Colorado no-call list. Anyone who makes such solicitations must register under 6-1-905, update their copy of the list within thirty days after the start of each calendar quarter, and not block or circumvent caller ID where the equipment can display the number.

What is excluded from “telephone solicitation” (6-1-903(10)(b)):

Exclusion Detail
Prior express invitation or permission The subscriber agreed to be contacted
Established business relationship Formed by voluntary two-way communication, not terminated, and existing or existing within the preceding 18 months (6-1-903(7)(a))
Inquiry window For 30 days after the subscriber contacts the business about a potential purchase, or until they ask for no more contact
Charities and political calls Certain charitable calls and calls supporting or opposing a candidate or ballot issue, or political polls

So a reactivation text to a list of old leads works only if each contact fits one of those. The build does this:

  1. A separate, unticked marketing-text consent box on each form, survey and chat widget that takes a number, with the date, source and exact wording saved to the contact.
  2. A relationship date field and a tag (customer, inquiry, consent) so a contact’s basis can be shown, and a “stale” smart list for contacts past 18 months with no newer consent.
  3. Inquiry-window logic: a workflow that allows follow-up for thirty days after an inbound inquiry, then stops marketing messages unless consent was recorded.
  4. A scrub step before campaigns that run to cold or imported numbers, using the registered copy of the list.
  5. Marketing and service messages in separate workflows, so appointment reminders are not caught in a campaign pause.

The same opt-in wording supports your A2P 10DLC registration; see our guide to A2P rejections.

Registration is handled by the Public Utilities Commission, which administers the program. Under 6-1-905 the annual fee is capped at $500 on a sliding scale by employee count, the maximum is charged only to entities with more than 1,000 employees, and entities with fewer than five employees pay nothing. Confirm the current fee on the Colorado PUC no-call page.

What a violation can cost

Under C.R.S. 6-1-906 a violation of the no-call part is a deceptive trade practice, enforced under the Colorado Consumer Protection Act. Section 6-1-112 of that act allows a civil penalty of up to $20,000 per violation, and up to $50,000 per violation involving an elderly person. A defense exists if you had written practices in place before the violation and otherwise fully complied. Private suits are a separate question. Section 6-1-906(1) lists 6-1-113 as an enforcement route, and 6-1-113(1) names a residential subscriber who receives an unlawful telephone solicitation among those who may sue, with damages of the greater of actual damages or $500 (more, if bad faith is proved by clear and convincing evidence). Whether and how that applies to a given text is a question for a Colorado attorney, so we build as if it does.

Cell numbers: scanning and directories

The Colorado Prevention of Telemarketing Fraud Act has a rule aimed at the exact way lead lists are built. C.R.S. 6-1-304(4) makes it unlawful to knowingly list a cellular telephone number in a directory for a commercial purpose without the owner’s affirmative consent, and to knowingly use a scanning device or other electronic means to find a cellular number and make a commercial solicitation to it. It does not apply to a solicitation tied to a preexisting commercial relationship.

This part carries its own private claim. C.R.S. 6-1-305 makes a violator liable in a private civil action to the cell phone owner for consequential damages, court costs, attorney fees and a penalty of at least $300 and at most $500 for a first offense, and $500 to $1,000 for a second or later one. It is a rule about how numbers are obtained, so the practical effect on a GoHighLevel account is about lists:

  • No purchased or scraped cell-number lists go into SMS or dialer campaigns without recorded consent or a prior relationship.
  • Every imported contact carries a source field, and contacts with an unknown source go to a held list.
  • Lead-gen partners are asked for proof of consent before their leads are loaded.

The Colorado Privacy Act and your tracking

If your business meets a threshold, the Colorado Privacy Act decides how your website forms, pixels and ad audiences connect to GoHighLevel. C.R.S. 6-1-1304 applies it to a controller doing business in Colorado that controls or processes the personal data of 100,000 consumers or more in a calendar year, or that sells personal data and processes the data of 25,000 consumers or more. Exemptions include data covered by HIPAA and the federal Gramm-Leach-Bliley Act, and employment records. Many local businesses fall below both thresholds; confirm yours with an attorney rather than assuming.

If you are covered, C.R.S. 6-1-1306 gives consumers the right to opt out of targeted advertising, the sale of personal data, and profiling that produces significant effects. Since July 1, 2024, controllers using data for targeted advertising or sales must honor a universal opt-out mechanism, and requests must be answered within 45 days, extendable by 45 more. C.R.S. 6-1-1311 gives enforcement to the Attorney General and district attorneys, creates no private right of action, and the sixty-day cure period ended January 1, 2025.

The GoHighLevel build, for covered businesses:

  • Consent-aware tracking scripts on funnels and websites, with a privacy-choices link.
  • A form or workflow to log opt-out and deletion requests and a task with a 45-day due date.
  • Tag-based exclusion of opted-out contacts from ad-audience syncs and from any workflow that sends data to an advertising platform.

Recording calls in Colorado

C.R.S. 18-9-303 makes wiretapping a class 2 misdemeanor when someone who is neither a sender nor an intended receiver knowingly records a telephone communication without the consent of either a sender or a receiver. A business on the call is a party, so Colorado works as one-party consent. The catch is the other end of the line: a Denver team calling a contact in California is bound by California’s all-party rule. We still set GoHighLevel to play a short notice before recorded calls. Our call recording FAQ covers the state-by-state picture.

Automated decisions and AI voice

Colorado repealed and reenacted its artificial intelligence law in 2026. The legislature’s record for SB26-189 shows it signed May 14, 2026, covering automated decision-making technology used in consequential decisions, with some duties starting January 1, 2027. A GoHighLevel build that scores leads or routes bookings does not usually make a consequential decision about a person. A build that screens applicants, tenants or borrowers might. We flag it during scoping and ask you to confirm with a Colorado attorney.

Colorado rules and the HighLevel setting for each

Rule Colorado law What we build in GoHighLevel
Texts are telephone solicitation; no solicitation to listed numbers C.R.S. 6-1-903(10), 6-1-904 Separate text consent, relationship date and tag, held list for unknown sources
Register and update the no-call list quarterly C.R.S. 6-1-904, 6-1-905 Scrub step before cold campaigns; flagged during scoping
No caller ID blocking C.R.S. 6-1-904 Registered numbers with caller ID shown
No scanning for cell numbers; no cell directories without consent C.R.S. 6-1-304(4), 6-1-305 Source field on every import, no purchased cell lists
Opt-outs for targeted ads, sale and profiling (if thresholds met) C.R.S. 6-1-1304, 6-1-1306 Privacy-choices link, opt-out tags, 45-day request task
Record with consent of one party C.R.S. 18-9-303 Recording notice anyway, for callers in all-party states
Calling hours No state hours rule found; federal 8 a.m. to 9 p.m. Windows in the contact’s time zone inside 47 CFR 64.1200

Sources: Colorado Revised Statutes, checked October 12, 2026. Federal hours from 47 CFR 64.1200(c)(1).

Mountain time, and who is not on it

Colorado is on Mountain time and observes daylight saving, so the sub-account, calendars and workflow windows use America/Denver. The traps are contacts in other zones: a Denver business with leads in Arizona or California should give each contact its own time zone, and keep calls and marketing texts inside the federal 8 a.m. to 9 p.m. window in the contact’s time. We did not find a Colorado statute setting separate calling hours, so the federal window is the one the build uses.

Colorado businesses we build for

Industry What the build focuses on Related guide
HVAC and home services Emergency intake, missed-call text-back, maintenance plans GoHighLevel setup for HVAC
Roofing Inspection booking, insurance-claim pipeline, consent-first follow-up GoHighLevel setup for roofing
Solar Long consideration cycles, site visits, consent records GoHighLevel for solar installers
Landscaping Seasonal quotes, recurring service plans, reviews GoHighLevel for landscaping companies
Gyms and fitness studios Trial passes, membership follow-up, class booking GoHighLevel for gyms and fitness studios

A Colorado account, part by part

Part of the build Colorado-specific detail
Forms and funnels Separate unticked marketing-text consent; date, source and wording saved to the contact
Smart lists Customers within 18 months, 30-day inquiry window, held list for unknown sources
Phone and dialer Caller ID shown; recording notice; do-not-call tag and DND honored
Workflows Marketing and service split; windows on America/Denver and the contact’s zone
Privacy Opt-out tags and request tracking for businesses over the thresholds
A2P 10DLC Brand and campaign filed with opt-in wording that matches the forms
Records Consent and do-not-call data exportable

The relationship-date and source fields are what make this build Colorado-specific: they let you show, contact by contact, which exclusion a text relied on.

Cost and timeline when the no-call list is involved

Our published range for a complete single-business GoHighLevel build is $500 to $4,000, white-label SaaS $4,000 to $10,000 and multi-location $4,000 to $12,000, at the time of writing. HighLevel’s own subscription and usage fees are separate; the GoHighLevel pricing calculator estimates them, and the setup cost estimator prices your build. Any no-call registration fee, if you need one, is paid to the state’s program.

A tested build usually takes two to four weeks. The main GoHighLevel expert page covers what is included and how to vet any expert. If you already have an account, the account health check flags common problems in a few minutes.

Selling beyond Colorado

A Denver company with customers in Arizona will find a different text rule there: our Arizona page covers a registry-based law that also reaches texts. Sellers who call into Texas should read the Texas page for its registration rules.

Sources

Related reading

FAQs

Who sets up GoHighLevel for Colorado businesses that text leads?

aibrevo builds GoHighLevel accounts for Colorado businesses remotely. The build-changing Colorado rules are texts counting as telephone solicitation, the ban on scanning for cell numbers, and the Colorado Privacy Act for businesses over its thresholds. The team serves Denver, Colorado Springs, Aurora, Fort Collins, Boulder and the rest of the state. aibrevo is based in San Francisco and has no Colorado office.

Does the Colorado No-Call list apply to text messages?

Yes, on the statute's wording. C.R.S. 6-1-903(10) defines telephone solicitation to include data communication 'including text messaging communication' over a telephone line or through a wireless telephone, to encourage a purchase. Section 6-1-904 bars solicitations to residential or wireless subscribers on the Colorado no-call list. Exclusions apply for prior express permission and an established business relationship.

What counts as an established business relationship in Colorado?

Under C.R.S. 6-1-903(7)(a), the relationship is formed by a voluntary two-way communication, has not been terminated by either party, and exists or existed within the preceding eighteen months. A separate exclusion covers calls for thirty days after a subscriber contacts a business to ask about a possible purchase, or until they ask for no further calls. Confirm edge cases with a Colorado attorney.

Do I have to register with the Colorado No-Call list?

Probably, if you solicit Colorado residential or wireless subscribers. C.R.S. 6-1-904(1)(b) requires anyone who makes telephone solicitations to them to register under 6-1-905(3)(b)(II), with the Public Utilities Commission administering the program. As written, entities with fewer than five employees pay no fee and the cap is $500. Check the PUC page for current fees.

Is Colorado a one-party consent state for recording calls?

Yes. Under C.R.S. 18-9-303, wiretapping is a class 2 misdemeanor when someone who is neither a sender nor an intended receiver records without the consent of either one. Consent from a party to the call takes a recording outside that offense. If the other person is in an all-party state such as California, that state's rule can apply, so a recording notice is the safe default.

Does the Colorado Privacy Act apply to my small business?

Only if you meet a threshold. C.R.S. 6-1-1304 applies it to controllers doing business in Colorado that process the personal data of 100,000 consumers or more in a year, or that process 25,000 or more and get revenue or price discounts from selling personal data. Many small businesses fall below both. If you are over, consumers can opt out of targeted advertising, sale and profiling.

Does Colorado's text rule add to the cost of a GoHighLevel setup?

It adds scope, not a surcharge. The relationship-date field, 30-day inquiry logic and held list for unknown-source numbers are built into the standard account. The registration fee, if you need it, is paid to the Public Utilities Commission. Published ranges, at the time of writing: $500 to $4,000 single-business, $4,000 to $10,000 white-label SaaS, $4,000 to $12,000 multi-location, plus HighLevel's fees.

Can a Colorado consumer sue over an unwanted marketing text or call?

Possibly. C.R.S. 6-1-305 gives a cell phone owner a private claim of $300 to $500 for a first offense when numbers were found by scanning. Separately, 6-1-906 makes no-call violations a deceptive trade practice, and 6-1-113 lists a residential subscriber who receives an unlawful telephone solicitation among those who can sue. Ask a Colorado attorney which route fits your campaign.

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