GoHighLevel September 2026 Updates: What Changed for CRM Users

HighLevel shipped a long list of changes in September 2026, most of them AI features. This post picks out the ones that change how you run GoHighLevel as a CRM: who can use AI and what it costs, how company records and smart lists behave, and one phone change that affects anyone with Mexico numbers. Each item links to HighLevel’s own changelog or Release Radar post.

The changes that matter for CRM users

Date	Change	Who it affects
Week of Sep 14	Companies created automatically from email domains	Anyone importing or capturing B2B contacts
Week of Sep 14	AI Agency Assistant plan, $20 per agency user a month	Agencies using Ask AI or AI Studio across clients
Week of Sep 14	Workflows can run Managed Agents; Ask AI can build workflows from a prompt	Anyone building automations
Week of Sep 21	AI Studio generally available, with user permissions	Agencies deciding who can build with AI
Sep 23	GPT-6 Sol and GPT-6 Luna replace GPT-5.6 in workflow AI actions	Workflows using AI Agent or GPT actions
Sep 29	Company and custom-object smart lists supported in snapshots	Agencies rolling out standard CRM builds
Sep 29	Mexico fixed-line numbers lose SMS	Accounts with Mexico local numbers
Sep 28	Sterling Auty appointed CFO	Context only

Companies created from email domains

Per the Release Radar for the week of September 14, HighLevel can now create company records automatically from the domain in a contact’s email address. For B2B pipelines this saves a lot of manual linking: three contacts at the same firm end up under one company.

Check two things before relying on it. First, how it treats free email domains such as gmail.com, so consumer contacts are not grouped into one fake company. Second, what happens on a large CSV import, where a single bad domain column can create hundreds of companies. Test on a small import first.

Smart lists in snapshots

HighLevel’s September 29 changelog says company and custom-object smart lists can now be included in snapshots. Agencies that deliver the same CRM build to many clients no longer have to rebuild saved segments by hand in each sub-account. If you sell or reuse a standard setup, update your master snapshot to include them. Our guide to GoHighLevel snapshots covers what a snapshot does and does not copy.

AI Studio and the AI Agency Assistant plan

AI Studio, HighLevel’s builder for AI apps and agents, left Labs and became generally available in the week of September 21, with permission controls for which users can use it.

The AI Agency Assistant plan (help article modified September 24) charges $20 per agency user a month and covers Ask AI and AI Studio in every sub-account that user works in. It is only available on the $297 Unlimited and $497 Agency Pro plans, and agencies cannot resell it to clients. For an agency with five team members using AI daily, that is $100 a month on top of the plan.

Turn on the new permission controls before rolling AI Studio out. An AI agent with write access to a CRM can change contact records and send messages, so limit who can build and publish one.

Workflows that build and run AI agents

From the week of September 14, workflows can run Managed Agents, and Ask AI can draft a workflow from a plain-language prompt. On September 23 HighLevel replaced GPT-5.6 with GPT-6 Sol and GPT-6 Luna in the workflow AI Agent and GPT actions, which its changelog says are 50% cheaper.

If you have workflows using AI actions, open them and confirm they still behave as expected on the new models, especially anything that classifies leads or writes replies. A model change can shift outputs even when the prompt stays the same. AI usage is billed through the wallet; the GoHighLevel pricing calculator covers the plan and messaging side of the bill.

Mexico local numbers lose SMS

HighLevel’s September 29 changelog says Mexico fixed-line numbers now show “SMS unavailable” because of an upstream carrier migration. Voice and WhatsApp still work. Any workflow that texts from a Mexico local number will fail. Move those messages to WhatsApp or to a number type that supports SMS, and check your workflow error logs for failed sends since late September.

Also in September

• Calendar AI can explain why a slot is not available, and the mobile app can create reschedule links (week of September 21).
• Local presence dialing picks the caller ID by postcode in the US, Canada, UK and Australia (week of September 14).
• Voice AI added a speech-to-speech model and outbound calling for speech-to-speech agents (week of September 7). Outbound AI calling has consent rules; check them before switching it on.
• Ask AI Voice arrived in the mobile app (September 25).
• Leadership: HighLevel appointed Sterling Auty as CFO on September 28.

Need a hand with any of this?

Most of these are small changes on their own. Together they are a good reason to review your snapshot, AI permissions and any workflow using AI actions. If you want that review done, our GoHighLevel service starts with a free call.

Sources

• HighLevel, Release Radar, week of September 14, 2026, published September 18, 2026.
• HighLevel, Release Radar, week of September 21, 2026, published September 25, 2026.
• HighLevel, Release Radar, week of September 7, 2026, published September 11, 2026.
• HighLevel, AI Agency Assistant plan, modified September 24, 2026.
• HighLevel changelog: smart lists in snapshots, Mexico SMS, GPT-6 Sol and Luna, Ask AI Voice, September 2026.
• PR Newswire, HighLevel appoints Sterling Auty as CFO, September 28, 2026.