By Alpit Patel and the aibrevo team · October 14, 2026 · 10 min read
HubSpot Pricing and Limits 2026: Starter vs Professional vs Enterprise
HubSpot Sales Hub costs $7 (Starter, the price the page leads with, $20 beside it), $90 (Professional) and $150 (Enterprise) per seat per month, with required onboarding of $1,500 and $3,500 on the top two. This page tables the limits that bite and the yearly cost for 5, 10 and 25 users, read from HubSpot's own pages on October 14, 2026.
Key takeaways
- Sales Hub per seat per month on HubSpot's pricing page: Starter $7 (with $20 shown next to it), Professional $90 ($100 shown next to it), Enterprise $150. Professional needs a required $1,500 one-time onboarding and Enterprise $3,500 (checked October 14, 2026).
- For 10 users, Sales Hub Professional is $10,800 a year plus $1,500 onboarding, $12,300 in year one. Enterprise is $18,000 plus $3,500, $21,500 in year one. Starter is $840 a year at $7 or $2,400 at $20.
- Workflows are capped at 50 on Sales Hub Starter, 300 on Professional and 1,000 on Enterprise. Pipelines are capped at 15, 100 and 350. Paid tiers allow 1,000 custom properties per object; free accounts allow 10 in total.
- Private app API limits are 100 requests per 10 seconds per app and 250,000 a day on Free and Starter, 190 per 10 seconds with 625,000 a day on Professional, and 190 with 1,000,000 a day on Enterprise. Public OAuth apps get 110 per 10 seconds per installing account.
- Marketing Hub is a separate bill: the pricing page lists Professional at $800 a month and Enterprise at $3,600, while HubSpot's product catalog lists Professional from $890 a month with $3,000 onboarding. Contacts above the included tier cost extra.
HubSpot’s list price is one number and your bill is another. The seat price on the Sales Hub page is $7, $90 or $150 a month, but the required onboarding fee, the cap on workflows and the API ceiling are what decide which tier you can actually run on. This page reads those from HubSpot’s pricing pages, product catalog and developer docs on October 14, 2026.
Method. Prices come from hubspot.com/pricing/sales, hubspot.com/pricing/marketing and HubSpot’s Product and Services Catalog. Limits come from the same pages plus the developer usage guidelines. Cost arithmetic is per-seat price x users x 12 months, plus required one-time onboarding in year one. How this compares with seven other CRMs is on CRM pricing comparison 2026; this page does not repeat that table.
How much does HubSpot cost per seat in 2026?
Sales Hub is $0 for up to 2 users, then three paid tiers. Each paid tier shows a “Starts at” price per seat per month.
| Sales Hub tier | Price the page leads with | Second price shown beside it | Required one-time onboarding |
|---|---|---|---|
| Free | $0, up to 2 users | none | none |
| Starter | $7 per seat per month | $20 | none listed |
| Professional | $90 per seat per month | $100 | $1,500 |
| Enterprise | $150 per seat per month | none | $3,500 |
Source: hubspot.com/pricing/sales, checked October 14, 2026. The page offers Pay Monthly and Pay Annually and labels the annual option “Best Value”.
The Starter trap, stated plainly. The page shows $7 and $20 for Starter, and $90 and $100 for Professional. We take the lower figure as the price you pay, for the annual option, because that is what the page leads with and Professional follows the same two-price pattern ($90 and $100). The $20 figure is not a fiction: HubSpot’s own product catalog lists Smart CRM Starter and additional Starter seats at $20 per seat per month. If you want a price that will not move on you, budget $20 and treat $7 as a saving you confirm in the cart. Our CRM pricing comparison uses $20 for that reason, which is why its Starter figures are higher than the $7 rows below.
A second trap is seat type. HubSpot sells Core Seats (access to all purchased products at the level of your subscription) and Sales, Service and Revenue Seats (full Professional or Enterprise functionality). A mixed account prices its Core Seats at the highest tier you own. The catalog also lists View-Only Seats at no extra cost on every tier. For anything beyond a plain Sales Hub purchase, price the seats in the cart.
What does HubSpot cost for 5, 10 and 25 users?
Yearly license cost on Sales Hub, with required one-time onboarding added to year one.
| Tier | Seat price used | 5 users | 10 users | 25 users |
|---|---|---|---|---|
| Starter (page price) | $7 | $420 | $840 | $2,100 |
| Starter (catalog price) | $20 | $1,200 | $2,400 | $6,000 |
| Professional, license only | $90 | $5,400 | $10,800 | $27,000 |
| Professional, year one with $1,500 onboarding | $90 | $6,900 | $12,300 | $28,500 |
| Enterprise, license only | $150 | $9,000 | $18,000 | $45,000 |
| Enterprise, year one with $3,500 onboarding | $150 | $12,500 | $21,500 | $48,500 |
Two readings of this table. A 10-person team moving from Starter to Professional pays $11,460 more in year one at the $7 price ($12,300 minus $840), or $9,900 more at $20 pricing ($12,300 minus $2,400). If only 4 of the 10 people need Professional features, see whether Sales Seats and Core Seats let you split it, and count only editors: view-only seats are free. Implementation is on top of all of this; the researched ranges are in HubSpot implementation cost.
What does Marketing Hub cost?
Marketing Hub is priced by tier and by marketing contacts, not per seat, and the two HubSpot pages we read do not fully agree.
| Marketing Hub tier | Pricing page | Product catalog | Seats included | Required onboarding (catalog) | Marketing contacts included |
|---|---|---|---|---|---|
| Starter | $7 per month | from $20 per month per seat | per seat | not listed | 1,000 |
| Professional | $800 per month | from $890 per month | 3 Core Seats | $3,000 | 2,000 |
| Enterprise | $3,600 per month | from $3,600 per month | 5 Core Seats | $7,000 | 10,000 |
Sources: hubspot.com/pricing/marketing and legal.hubspot.com/hubspot-product-and-services-catalog, checked October 14, 2026. The pricing page shows no onboarding fee or contacts for Marketing Hub; those come from the catalog. The $800 vs $890 gap for Professional is on HubSpot’s own pages. Budget the higher figure unless your quote says otherwise.
Arithmetic at the pricing-page price, licenses only, with extra Core Seats at the catalog’s $50 (Professional) and $75 (Enterprise) per month:
| Marketing Hub tier | 5 users | 10 users | 25 users |
|---|---|---|---|
| Professional ($800 per month, 3 seats included) | $10,800 | $13,800 | $22,800 |
| Enterprise ($3,600 per month, 5 seats included) | $43,200 | $47,700 | $61,200 |
Professional at the catalog’s $890 adds $1,080 a year to each Professional figure. Contacts above the included tier are billed in steps. For Professional the catalog lists $250 per month for each 5,000 marketing contacts from 2,001 to 22,000, falling to $150 at 82,001 and above. Non-marketing contacts are free up to a 15 million total, so the usual saving is to keep inactive contacts as non-marketing contacts, a change HubSpot applies at the start of the next month or at renewal.
What limits bite on each HubSpot tier?
These are the hard numbers from HubSpot’s pages, ordered by how often they force an upgrade.
| Limit | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Users | 2 | purchased seats | purchased seats | purchased seats |
| Contacts | up to 1,000 | up to 15M total | up to 15M total | up to 15M total |
| Marketing contacts included | n/a | 1,000 | 2,000 | 10,000 |
| Workflows (Sales Hub) | none | 50, restricted triggers and actions | 300 | 1,000 |
| Workflows (Marketing Hub) | none | none | 300 (10 teams) | 1,000 (300 teams) |
| Pipelines per account | 1 provided pipeline per object type | 15 | 100 | 350 |
| Custom properties | 10 in total | 1,000 per object | 1,000 per object | 1,000 per object |
| Association labels | not listed | not listed | 50 per object pair | 50 per object pair |
| Reporting dashboards | 10 | 30 | 75 | 100 |
| Custom reports | none | none | up to 100 | up to 500 |
| Sequences per account | none | none | 5,000 | 5,000 |
| Sequence email sends per user per day | none | none | 500 | 1,000 |
| Calling minutes | none | 500 | 3,000 | 12,000 |
| HubSpot phone numbers | none | 1 | up to 3 | up to 5 |
| HubSpot Credits included (Sales Hub) | none | 500 | 3,000 | 5,000 |
Sources: hubspot.com/pricing/sales, hubspot.com/pricing/marketing and the HubSpot Product and Services Catalog, checked October 14, 2026. Contact and property rows are from the catalog’s limits sections; a blank or “none” means the page lists no allowance, not that HubSpot forbids it. The catalog notes that contact limits are an overall product limit, and your order controls the number you actually pay for.
The workflow cap is the one most small teams hit first. Starter’s 50 workflows come with restricted triggers and actions, so the practical wall is the trigger list, not the count. For a count of how monday, Pipedrive and others cap the same things, see monday CRM plan limits and the HubSpot vs Pipedrive page.
What are HubSpot’s API limits?
From HubSpot’s developer usage guidelines:
| App type and tier | Requests per 10 seconds | Requests per day |
|---|---|---|
| Private app, Free and Starter | 100 per app | 250,000 per account |
| Private app, Professional | 190 per app | 625,000 per account |
| Private app, Enterprise | 190 per app | 1,000,000 per account |
| Private app with API Limit Increase | 250 per app | adds 1,000,000 per increase, up to two |
| Public OAuth app (marketplace) | 110 per installing account | not stated |
The 10-second limit is per app and the daily limit is shared across all private apps in the account. The CRM Search API is excluded from the public-app figure, and Associations, CRM Search and GraphQL have their own stricter limits. Once over a limit an app gets a 429 error until the window resets; the daily count resets at midnight in the account’s time zone. Other documented limits: 20 legacy private apps per account, 1,000 webhook subscriptions per app, and for custom events 500 definitions per account and 30 million completions a month. Importing data has its own caps, covered in CRM import limits. The 2026-09 API version also starts enforcing admin validation rules on writes; see HubSpot October 2026 product updates.
What changes between Starter, Professional and Enterprise?
| Area | Starter | Professional | Enterprise |
|---|---|---|---|
| Who it fits | One small team, one pipeline, basic automation | Teams that need sequences, forecasting, conversation intelligence and real automation | Multi-team orgs needing governance, big pipelines and custom reports |
| Seat price (Sales Hub) | $7 on the page, $20 in the catalog | $90 | $150 |
| Required onboarding | none listed | $1,500 | $3,500 |
| Workflows | 50, restricted | 300, fully customizable | 1,000, can trigger sequences |
| Pipelines | 15 | 100 | 350 |
| Calling | 500 minutes | 3,000 minutes, 750 hours of transcription a month | 12,000 minutes, 1,500 hours |
| Lead scoring | none listed | up to 5 scores | up to 10 scores |
| Credits | 500 | 3,000 | 5,000 |
| API (private app) | 100 per 10s, 250K a day | 190 per 10s, 625K a day | 190 per 10s, 1M a day |
The jump that surprises people is Starter to Professional: from $7 or $20 to $90 a seat plus onboarding, because sequences, forecasting and fully customizable workflows all start at Professional. If that spend is the sticking point, compare with HubSpot vs monday.com, whose Standard plan is a fraction of the cost, and with HubSpot vs Pipedrive. If you are coming from another CRM, the HubSpot migration guide covers the data side, and teams that run agencies may want HubSpot for agencies.
How to budget HubSpot without surprises
- Count editors. View-only seats are free on every tier.
- Pick the tier by the limits you hit (workflows, sequences, pipelines, API), not by the seat price.
- Add onboarding: $1,500 or $3,500 on Sales Hub Professional and Enterprise, and the catalog’s $3,000 or $7,000 on Marketing Hub.
- Add marketing contacts above the included tier, HubSpot Credits above the included amount, and implementation.
- Read the cart on the day you buy, because the page itself shows two prices for some tiers and HubSpot said on October 6 that pricing is part of a wider change (see the news page).
For a scoped quote or a second opinion on tier choice, aibrevo’s team builds on HubSpot; see the HubSpot service page or contact us.
Sources
All pages opened October 14, 2026.
- HubSpot, Sales Hub pricing: seat prices, second prices shown, onboarding fees, workflows, pipelines, dashboards, calling, credits.
- HubSpot, Marketing Hub pricing: Starter $7, Professional $800, Enterprise $3,600 per month, and tier limits.
- HubSpot, Product and Services Catalog: Core Seat prices, marketing contacts, Marketing Hub from $890 and $3,600, onboarding $3,000 and $7,000, custom property and free-account limits, view-only seats.
- HubSpot, CRM pricing page: feature and limit tables for Free and Starter.
- HubSpot developers, usage guidelines: API rate limits by tier and app type.
- HubSpot Knowledge Base, Track CRM data limits: confirms that custom property and pipeline limits vary by subscription; numeric values come from the catalog above.
- aibrevo, CRM pricing comparison 2026: cross-vendor table, checked October 6, 2026.