By Alpit Patel and the aibrevo team · October 14, 2026 · 3 min read
monday CRM Plan Limits 2026: Contacts, Columns, Dashboards, Quotes and Automations by Plan
monday CRM's pricing page sets hard limits per plan: 1,000 active contacts and deals and 5 columns per board on Basic, 10,000 and 15 on Standard, 100,000 and 75 on Pro, and no cap on Ultimate. Automations are 250 a month on Standard and 25,000 on Pro. This page tables every limit, checked October 14, 2026, and shows which one a growing team hits first.
Part of the guide: monday CRM guide
Key takeaways
- monday CRM Basic caps a board at 5 columns and the account at 1,000 active contacts and deals; Standard allows 15 columns and 10,000; Pro allows 75 columns and 100,000; Ultimate is unlimited on both (monday.com CRM pricing page, checked October 14, 2026).
- Custom automations are listed at 250 a month on Standard and 25,000 a month on Pro. Basic lists no automations. Ultimate is described as enterprise-scale, with 25,000 API calls a day.
- Quotes and invoices are limited to 20 a month on Basic, 50 on Standard and 250 on Pro. Custom dashboards: 1, 5 and 50, then unlimited.
- Listed seat prices are $12, $17 and $28 billed yearly ($18, $25 and $41 billed monthly). Ultimate is custom-priced.
- A CRM board with more than 15 fields cannot live on Standard. The column cap, not the seat price, is often what pushes a team to Pro.
What are monday CRM’s limits on each plan?
monday.com’s CRM pricing page lists limits on contacts, columns, dashboards, quotes and automations, and the numbers step up sharply between plans. This is the table as the page displayed it on October 14, 2026, for a 10-seat team.
| Limit | Basic | Standard | Pro | Ultimate |
|---|---|---|---|---|
| Price per seat, billed yearly | $12 | $17 | $28 | Custom |
| Price per seat, billed monthly | $18 | $25 | $41 | Custom |
| Active contacts and deals | 1,000 | 10,000 | 100,000 | Unlimited |
| Columns per board | 5 | 15 | 75 | Unlimited |
| Custom dashboards | 1 | 5 | 50 | Unlimited |
| Quotes and invoices a month | 20 | 50 | 250 | Unlimited |
| Custom automations a month | Not listed | 250 | 25,000 | Enterprise-scale |
| API calls a day | Not listed | Not listed | Not listed | 25,000 |
monday describes Ultimate as the enterprise tier with custom pricing. Seat counts and discounts change the price you pay, so use the monday CRM pricing calculator for your exact team size.
Which limit does a growing team hit first?
The columns cap usually arrives before the contacts cap. The table below sets the per-board column caps against the size of a plain CRM contact board that tracks name, email, phone, company, job title, lead source, status, owner, next step and a few custom fields.
| Board design | Columns needed | Smallest plan that fits |
|---|---|---|
| Bare contact list (name, email, phone, status, owner) | 5 | Basic |
| Standard sales contact board | 12 to 15 | Standard |
| Contact board with custom fields, mirrors and scoring | 16 to 30 | Pro |
| Cross-board build with connected deal and delivery data | 30+ | Pro, or Ultimate |
The column counts in the middle column are illustrative design sizes, not monday figures. The caps in the last column come straight from the pricing page. The practical point: if your contact board needs more than 15 fields, Standard is not an option even for a three-person team, and the price step from $17 to $28 per seat is a column decision, not a seat decision.
The contacts cap is a second trigger. A team with 8,000 active records and a growing list will cross 10,000 on Standard inside a year, so archive closed deals or plan for Pro. The automation allowance is a third: 250 a month on Standard sounds like plenty until a handoff automation fires on every stage change across several boards, a pattern covered in the monday CRM automation recipes.
Does monday CRM have a free plan?
No. monday’s own FAQ says the first way to try monday CRM is a 14-day trial, after which you need a paid plan, and that nonprofits may qualify for free access or a discount. The free tier belongs to work management, not CRM. For the product difference, see monday CRM vs monday work management.
Sources
- monday.com, monday CRM pricing, plan limits, seat prices and pricing FAQ, read October 14, 2026 for a 10-seat team. Page content can vary by region and team size.