By Alpit Patel and the aibrevo team · October 5, 2026 · 3 min read
GoHighLevel Email Suspension Rules: What the Current Policy Says
HighLevel's current help article and changelog describe how email sending is suspended on a sub-account, with 12-hour and 24-hour blocks and a possible permanent block. Here is what each source says, where they differ, and how to stay under the limit.
Key takeaways
- HighLevel's changelog, titled 'Enhanced ESP Block Monitoring & Progressive Enforcement (AUP Update)', describes a warning, a 12-hour first suspension, a 24-hour repeat suspension, and a possible permanent suspension in a future phase.
- HighLevel's help article on bounce suspension, last updated September 17, 2026, describes the bounce trigger: a warning to agency admins at about 3%, and suspension at about 5%. Its block lengths are 12 hours for the first and second blocks, with a permanent third block.
- The two sources give different block counts and lengths. Treat the account notice as the final word for your own sub-account.
- The changelog entry we reviewed shows no publish date, so we do not give one for it.
HighLevel has published rules for how email sending is suspended on a sub-account, and two of its own sources describe them differently. This piece sets out what each one says, where they disagree, and what a sub-account owner should do now. We are reporting the rules as HighLevel describes them. We do not have inside information about how they are enforced.
What the changelog says
HighLevel’s changelog entry, titled “Enhanced ESP Block Monitoring & Progressive Enforcement (AUP Update)”, describes a staged process:
- Warning. A sub-account that exceeds acceptable ESP block thresholds gets a warning email that sending may be suspended if the problem continues.
- First suspension. If the elevated block activity continues, email sending is suspended for 12 hours.
- Repeat suspension. Repeated violations result in a 24-hour suspension.
- Future phase. A sub-account with two suspensions may face a permanent suspension in a later phase.
The entry does not give numerical thresholds. It refers to “acceptable ESP block thresholds” and “elevated block activity” in general terms. The entry we reviewed has no publish date.
What the help article says
HighLevel’s help article on email bounce suspension, last updated September 17, 2026, is more specific about the trigger:
- Agency admins receive a warning at about a 3% bounce rate.
- Sending is suspended at about a 5% bounce rate.
- The first and second blocks last 12 hours each.
- A third block is permanent and needs HighLevel Support to review.
- The sub-account’s own email address receives an alert when the suspension starts.
The article also says that enabling the Email Verification Service can let a sub-account resume sooner.
Where the two sources differ
The changelog describes a 24-hour repeat suspension and a permanent suspension after two occurrences, in a future phase. The help article describes a 12-hour second block and a permanent third block. The article gives bounce-rate thresholds that the changelog does not. A reader who relies on one source could be wrong about the other. The safest reading is that the rules have changed in stages, and the notice you receive for your own sub-account is the one that applies.
What to do now
The practical steps are the same whichever schedule applies:
- Verify the list before a bulk send. Run the contacts through the Email Verification Service and remove addresses that fail.
- Watch the bounce rate. Treat a rising trend as the warning it is. The help article’s 3% warning is a sign to stop and clean the list.
- Pause cold and bulk campaigns until the list is clean, especially if the list was bought or scraped.
- Send only to people who opted in. Complaints and bounces are what push a sub-account toward a suspension.
- Keep authentication in place. Correct SPF, DKIM and DMARC records help legitimate mail get delivered. Our email deliverability guide explains the records.
What it means for agencies
An agency that manages several sub-accounts should check each one, not only the main account. A single sub-account with a poor list can be suspended while the rest of the agency is healthy, and the suspended account is the one a client will notice. Set a bounce-rate check in your routine and assign someone to read the warnings.
Sources
- HighLevel Help Center, What is email Bounce Suspension, and How to avoid it, last updated September 17, 2026, checked October 5, 2026.
- HighLevel Ideas changelog, Enhanced ESP Block Monitoring & Progressive Enforcement (AUP Update), checked October 5, 2026. No publish date shown on the entry we reviewed.