By Alpit Patel and the aibrevo team · October 22, 2026 · 5 min read
Copper CRM vs HubSpot: Google Workspace Fit, Pricing and Limits
Copper is the narrower, Google-first CRM: its Gmail sync starts when you sign up with a Gmail address and its plans cost $23 to $99 per seat on annual billing. HubSpot has a free CRM and a much wider product range, but its paid hubs cost more and its seat pricing is harder to read.
Key takeaways
- Copper's plans are Basic ($23 per seat per month annual, $29 monthly), Professional ($59 and $69) and Business ($99 and $134), with contact limits of 2,500, 15,000 and unlimited (Copper pricing page, checked Oct 22, 2026).
- Copper's Basic plan lists no workflow automation, integrations or reporting; those start on Professional, so the real entry price for a team that automates is $59 per seat annually.
- Copper's Gmail sync turns on when you sign up with a Gmail address and initially pulls the last 90 days or up to 1,000 emails; creating a lead from a suggested contact needs the Chrome extension (Copper help center, checked Oct 22, 2026).
- HubSpot lists a free CRM for up to 2 users and 1,000 contacts; Sales Hub Professional is listed at $90 or $100 per seat with up to 300 workflows (HubSpot pricing pages, checked Oct 22, 2026).
- Copper describes itself as the only CRM that is a Recommended for Google Workspace app; that is Copper's own claim and the page offers no independent verification.
Copper is the better fit when your whole sales team lives in Gmail and wants a CRM that sits inside it; HubSpot is the better fit when you expect to add marketing, service or a larger sales team later. Copper’s plans cost $23, $59 and $99 per seat per month on annual billing, with a contact cap of 2,500 on the cheapest. HubSpot’s free CRM is free for up to 2 users and 1,000 contacts. Prices and limits here are from the vendors’ own pages, checked Oct 22, 2026.
What does Copper actually offer?
Copper’s plan table separates the entry plan from the working plan. Basic lists pipelines and task automation, but no workflow automation, integrations or reporting. Professional adds workflow automation, integrations and reporting. Business adds custom reports, custom analytics, email series and multi-currency (Copper pricing page, checked Oct 22, 2026).
| Basic | Professional | Business | |
|---|---|---|---|
| Per seat per month, annual billing | $23 | $59 | $99 |
| Per seat per month, monthly billing | $29 | $69 | $134 |
| Contact limit | 2,500 | 15,000 | Unlimited |
| Pipelines | Yes | Yes | Yes |
| Task automation | Yes | Yes | Yes |
| Workflow automation | No | Yes | Yes |
| Integrations | No | Yes | Yes |
| Reporting | No | Yes | Yes, plus custom reports |
Copper’s page also shows a second set of limits (25, 50, unlimited) without labels, which may be custom fields. We left them out because the page does not say.
How does Copper’s Google Workspace integration work?
Gmail sync switches on when you sign up with a Gmail address. At sign-up Copper syncs emails and their files from the last 90 days or up to 1,000 emails, whichever comes first. When you add a lead or person, it syncs emails between that record and any Copper user from the last 365 days, plus ongoing exchanges. Emails between Copper users, or between addresses on your own domain, do not sync (Copper help center, checked Oct 22, 2026).
Contacts that have no record appear as a Suggested Contact on the Today dashboard. You can convert one to a person in the web app, but converting a suggested contact to a lead needs the Chrome extension for Gmail. Copper’s Google Workspace page lists the extension (contacts from Gmail, reminders and tasks beside the inbox, templates), Google Contacts, Calendar, Drive document sync and Google Sheets export through its report builder.
Copper calls itself “the only CRM solution that’s a Recommended for Google Workspace app.” That is Copper’s claim; the page gives no independent verification. For Outlook users the help center says to add your Copper mailbox address in BCC, which is manual by comparison.
Copper CRM vs HubSpot: how do the plans compare?
HubSpot’s pages list a free CRM plus separate Sales Hub editions, and several prices are shown without a clear monthly or annual label. We report them as listed.
| Copper | HubSpot | |
|---|---|---|
| Free option | No free plan on the page; free trial | Free CRM: up to 2 users, 1,000 contacts, 1,000 records on other standard objects |
| Entry paid | Basic, $23 annual, $29 monthly | Sales Hub Starter, listed at $7 and $20 per seat (page does not label which is annual) |
| Working plan | Professional, $59 annual, $69 monthly | Sales Hub Professional, listed at $90 and $100 per seat |
| Top plan | Business, $99 annual, $134 monthly | Sales Hub Enterprise, listed at $150 per seat |
| Workflows | Workflow automation on Professional and Business, no count stated | Up to 50 (Starter), 300 (Professional), 1,000 (Enterprise) |
| Contacts | 2,500 / 15,000 / unlimited | Free: 1,000; paid limits not stated on the Sales Hub page |
At the working tier, Copper Professional ($59) is $31 a seat below HubSpot Sales Hub Professional’s lower listed figure ($90). For 5 seats that is $155 a month.
When does each one win?
Copper wins for a team of 3 to 15 selling from Gmail, with under 15,000 contacts, no marketing automation and a wish to see CRM data beside the inbox. The Google Workspace sync and the Chrome extension are the reasons to choose it. See how to choose a CRM for the general test.
HubSpot wins when you want a free starting point, a plan to add marketing and service later, or a sales team using Outlook as well as Gmail. The free CRM costs nothing to try, and the HubSpot vs Pipedrive comparison shows how its paid tiers stack up against another sales-first tool.
Neither wins if the real need is marketing, texting and scheduling for a local business; that is a different tool category, and the list above is for pipeline CRMs.
What does switching cost between them?
The software cost is small; the work is mapping. Copper to HubSpot means exporting people, companies, deals and tasks, matching on email or domain, and rebuilding pipelines and workflows. The Gmail history Copper holds is the risk: it was synced to records, and it is not guaranteed to arrive as a clean timeline. Confirm what you must keep before cancelling. The HubSpot migration guide and the CRM migration guide cover sequencing, and the CRM integrations guide lists what to re-connect afterward.
When to get help
If you are on Copper and weighing a move to HubSpot, or you picked HubSpot and found the seat bill higher than expected, a short call can price both against your actual contact count and automations. aibrevo implements HubSpot, and Copper is quoted per project; a Copper to HubSpot migration is a typical request. Book a short call or send a message, and see the HubSpot service page.
Sources
- Copper pricing page: copper.com/pricing, checked Oct 22, 2026.
- Copper Google Workspace page: copper.com/google-workspace-crm, checked Oct 22, 2026.
- Copper help center, Gmail integration: support.copper.com, checked Oct 22, 2026.
- HubSpot CRM pricing: hubspot.com/pricing/crm, checked Oct 22, 2026.
- HubSpot Sales Hub pricing: hubspot.com/pricing/sales, checked Oct 22, 2026.