By Alpit Patel and the aibrevo team · October 15, 2026 · 10 min read
Med Spa Text Opt-In Language Examples for Forms, Paper and Keywords
Good med spa text opt-in language examples share the same parts: the business name, the type of messages, frequency, a message and data rates notice, STOP and HELP instructions, links to the Privacy Policy and Terms, and an unchecked optional box, with reminders and offers on separate boxes. Below are template examples for a booking form, a consult form, a paper intake form, a keyword and the confirmation, HELP and STOP replies, to adapt with counsel.
Part of the guide: GoHighLevel A2P registration for med spas
Key takeaways
- HighLevel's approval guide lists what web-form consent must do: identify the business, describe the message type, state frequency, include 'Message and data rates may apply,' show HELP and STOP, link the Privacy Policy and Terms, not be pre-selected, not be required to submit, and keep marketing separate from non-marketing.
- A med spa needs two boxes, not one: appointment texts and offers. CTIA treats appointment reminders as informational and says promotional texts need the consumer's express written consent. The FCC's definition of written consent adds a not-a-condition-of-purchase disclosure.
- Verbal and paper opt-ins are allowed as registration methods, but reviewers must be able to verify them, so HighLevel asks for a hosted screenshot or image of the form.
- The wording below is our template, not HighLevel's or a lawyer's. HighLevel's Chat Widget locks its own disclosure text, so the editable-wording examples apply to forms you build yourself.
- Keep treatment names, conditions and results out of consent wording, the confirmation text and the form page.
If your med spa registers for A2P 10DLC, the opt-in wording is the part reviewers read most closely, and the part most spas write last. This page gives med spa text opt-in language examples for the places spas actually collect consent: a booking form, a consultation form, a paper intake form, a text-to-join keyword, and the confirmation, HELP and STOP replies. Every example is a template to adapt with counsel, not legal advice and not HighLevel’s approved text. It supports GoHighLevel A2P registration for med spas, part of our GoHighLevel setup for med spas guide.
Checked on 2026-10-15 against HighLevel’s approval best-practice and rejection articles, CTIA’s Messaging Principles and Best Practices (May 2023) and 47 CFR 64.1200.
What must a med spa opt-in say?
Seven elements, taken from HighLevel’s approval guide, with the legal basis for each noted.
| Element | Source | Why it matters |
|---|---|---|
| Business name | HighLevel best practices; CTIA call-to-action | Reviewers match it to your brand (codes 30918, 30927) |
| What messages the person gets | HighLevel; CTIA | Consent must cover the type you send (30913) |
| Frequency | HighLevel; CTIA | Missing disclosures are rejected (30924) |
| “Message and data rates may apply” | HighLevel | Same code, 30924 |
| STOP and HELP instructions | HighLevel; CTIA | Opt-out is expected on every program |
| Links to Privacy Policy and Terms | HighLevel; CTIA 5.2.1 | Policy must be accessible from the call to action |
| Unchecked, optional box, not a condition of purchase | HighLevel (30925, 30923); 47 CFR 64.1200(f)(9) | Consent must be a real choice |
HighLevel adds that “collecting a contact’s phone number does not by itself establish consent.” For written marketing consent under the TCPA rules, the federal definition in 47 CFR 64.1200(f)(9) requires a signed agreement (an electronic signature counts) that clearly authorizes the seller to send advertisements or telemarketing messages to the listed number, with a clear and conspicuous disclosure that the person is not required to sign as a condition of purchasing goods or services. The legal line between reminders and offers is in appointment versus marketing text consent.
Which med spa text opt-in language examples work on a booking form?
A two-checkbox form. This is the safest default for a med spa that sends reminders and offers. HighLevel’s own Mixed widget uses the same structure: one box for informational messages, one for marketing, neither pre-selected, each with its own disclosure, and a contact may choose either, both or neither.
Text message preferences (optional)
[ ] Appointment texts. I agree to receive text messages from [Spa name] about my appointments, such as confirmations, reminders and scheduling changes, at the number above. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help.
[ ] Offers and events. I agree to receive automated marketing text messages from [Spa name], such as offers and event invitations, at the number above. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help.
By checking a box you agree to our [Terms] and [Privacy Policy].
Rules that go with it. Judgment: the most common failure is the live form drifting from the wording you registered, so lock the form text and version it.
- Neither box is pre-checked and neither is required to book. If a client declines appointment texts, send reminders by email or phone instead.
- The wording on the live form must match the opt-in text you register word for word.
- Link the Privacy Policy and Terms. State in the policy that mobile information is not shared with third parties for marketing (HighLevel code 30932).
- Do not put treatment names, concerns or a “which treatment are you interested in” question next to the consent boxes on a public page. See med spa text messages without PHI.
What does a consultation or lead form need?
A lead form for a free consultation usually collects only a name, phone and email. If your follow-up includes offers, add the marketing box and a short appointment-text box.
[ ] I agree to receive text messages from [Spa name] about my consultation request and, if I choose, offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our [Privacy Policy] and [Terms].
This single-box version is only appropriate if the same text describes everything you will send under it. HighLevel’s guidance says marketing and non-marketing consent should be clearly separated when both are collected, so if you also send reminders from this form, use two boxes. If you only send reminders, say so in the campaign description (HighLevel’s 30913 correction allows this) and omit the offers wording. HighLevel’s Chat Widget generates its own locked text, so use Manual Setup if you want to register wording like this.
What wording works on a paper intake form?
Paper is allowed. HighLevel’s guide lists paper forms, QR codes and kiosks as opt-in methods, but reviewers cannot see them, so you must provide a hosted image of the form.
Keep the SMS section separate from the treatment consent and the privacy notice, with its own line for initials or a signature. Do not tie it to the signed treatment consent, which is what HighLevel’s code 30923 rejects when consent is bundled into mandatory terms.
Text messages (optional, separate from your treatment consent)
Initial here to receive appointment texts from [Spa name] at the mobile number on this form: ______ Initial here to receive offers and event invitations from [Spa name]: ______
Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. You do not need to initial either line to receive services. Privacy Policy and Terms: [URL].
Practical steps:
- Photograph or scan the blank form and upload it to HighLevel Media Storage for the proof link.
- Enter each client’s choice in HighLevel the same day, as two separate fields, so workflows can check them. The field setup is covered in GoHighLevel TCPA, consent and STOP setup and our consent forms for med spas page.
- Keep the signed paper originals for your retention period and ask counsel how long that is.
What does a text-to-join keyword opt-in look like?
HighLevel says text-to-join and offline campaigns still need a clear call to action before the person opts in. It lists what to include: program name, keyword and destination number, message type, frequency, message and data rates, HELP, STOP and Privacy Policy and Terms where applicable.
Text JOIN to [number] to get offers and event invitations from [Spa name]. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. Terms and Privacy: [URL].
Use this on a counter card, a social post or a QR code. For a QR flow, HighLevel counts it among the methods that need supporting evidence, so upload an image of the card as displayed.
What should the confirmation, HELP and STOP replies say?
CTIA’s guidance says recurring-message senders should send an opt-in confirmation before any other message. It should give the program name or product description, customer care contact information (a number, or HELP instructions), how to opt out, a disclosure that messages are recurring and how often, and any fees. HighLevel’s best-practice article adds the content of the STOP and HELP replies. Templates:
| Reply | Template wording (adapt) | What it satisfies |
|---|---|---|
| Opt-in confirmation | [Spa name]: You are signed up for appointment texts. Msg frequency varies. Msg and data rates may apply. Reply HELP for help, STOP to cancel. | CTIA confirmation elements |
| HELP | [Spa name]: For help, email [support email] or call [business phone]. Reply STOP to cancel. | HighLevel code 30890: brand plus a contact method |
| STOP | [Spa name]: You are unsubscribed and will get no more messages. Reply START to rejoin. | HighLevel code 30887: acknowledge, confirm no further messages, name the brand |
CTIA also says senders should send one final opt-out confirmation per campaign and no further messages after it. The FCC rule text (47 CFR 64.1200(a)(12)) allows a one-time confirmation text after a revocation if it only confirms the request and has no marketing content. Where to turn on HighLevel’s automatic opt-out wording is in the TCPA setup guide. We did not find a HighLevel article describing an automatic HELP reply, so text HELP to your own number and check what comes back.
Which wording gets a med spa rejected?
| Weak wording | Why it fails | Fix |
|---|---|---|
| “By booking you agree to receive texts.” | Consent bundled into a mandatory action (30923); no separate box (30925) | Optional, unchecked box |
| “Sign up for texts about our Botox and filler specials.” | Names prescription products (30941) | “Offers and event invitations from [Spa name]” |
| One box: “I agree to appointment texts and promotions.” | Marketing not separate (30913) | Two boxes |
| “Check to receive texts.” | Missing business name, frequency, rates, STOP (30924) | Add all disclosures beside the box |
| “Only 3 spots left, text YES now!” | Deceptive marketing, such as false urgency (30962) | Plain invitation, no scarcity claim |
| Checkbox ticked by default | Pre-selected (30925) | Unticked by default |
| Opt-in only visible after login | Cannot be verified (30909) | Public page, or hosted screenshot |
Source: HighLevel help center, A2P campaign rejections article, checked 2026-10-15. The weak wording examples are ours.
How do I keep proof of consent?
CTIA’s guidance says senders should retain, where applicable, a timestamp of consent, the consent medium, a capture of the language and action used, the specific campaign, the IP address, the phone number and the identity of the person who consented, plus all opt-in and opt-out requests. In GoHighLevel the form submission, contact record and conversation thread hold some of this. We did not find documentation that HighLevel stores the exact consent wording or the IP address with each submission, so keep a dated copy of each wording version and add a hidden field or custom field if you need more. The TCPA setup guide has the table of what to keep and where. Counsel decides retention periods, and some states set their own rules; see texting laws by state.
Do these templates guarantee A2P approval?
No. HighLevel says its guidance improves submission quality but does not guarantee approval, because carriers and registration partners decide. The consent wording must also match your campaign description, your website and your actual messages. If you are rejected, the code tells you what to fix; see med spa A2P 10DLC rejection reasons. For a build that includes forms, registration and workflows, see aibrevo’s GoHighLevel service or send a message.
Founder’s note, Alpit Patel. I see opt-in wording cause registration trouble every week. My default is the two-checkbox form: one unchecked box for appointment texts and one for offers. It is the safest start for a med spa that sends both, and it mirrors HighLevel’s own Mixed widget. Host an image of any paper, kiosk or portal opt-in, because reviewers cannot see it. Keep the wording the same across the campaign description, the website and the messages you actually send. I founded aibrevo in San Francisco in 2021, and through autoesta I have overseen 320+ GoHighLevel implementation projects across med spas, real estate, healthcare, dental, home services, SaaS and professional-services clients in the US, UK and UAE. About Alpit
Sources
- HighLevel Support, A2P Campaign Approval Best Practices: web form consent elements, offline and text-to-join elements, STOP and HELP replies, hosted proof. Checked 2026-10-15; no date shown in the extracted text.
- HighLevel Support, Mixed Use-Case Support for Chat Widget Flow: two independent unchecked boxes, locked disclosures. Checked 2026-10-15; no date shown.
- HighLevel Support, A2P Campaign Registration step-by-step guide: opt-in methods, Manual Setup fields. Checked 2026-10-15; no date shown.
- HighLevel Support, A2P Campaign Rejections, Required Fixes and Vetting Errors: codes 30887, 30890, 30909, 30913, 30923, 30924, 30925, 30932, 30941, 30962. Checked 2026-10-15.
- CTIA, Messaging Principles and Best Practices, May 2023: sections 5.1 (consent), 5.1.2 (opt-in, records, confirmation), 5.1.3 (opt-out), 5.2.1 (privacy policy). Checked 2026-10-15.
- eCFR/Cornell LII, 47 CFR 64.1200: (f)(9) prior express written consent, (a)(12) revocation confirmation text. Checked 2026-10-15.
- Not verified: whether HighLevel stores consent wording or IP address with form submissions; an automatic HELP reply in HighLevel; whether verbal consent satisfies any state’s marketing-text rule. All example wording is ours, for adaptation with counsel.