GoHighLevel · Real estate
Real estate leads: response from about 90 minutes to under 5
Realeshome, a US real estate brand serving Florida markets, led by its founder
Named client build delivered by autoesta, aibrevo's partner company, which builds GoHighLevel and AI automation work. Results are reported by autoesta or the client, not measured by aibrevo. Reporting window: First 14 days after launch, one business. Original write-up on autoesta.com. Results vary by business, lead volume and starting point.
The challenge
Leads arrived from Facebook, the Google Business Profile, the website and real estate portals into separate places, and the first response depended on whether a sales rep was free, which often meant a wait of 60 to 90 minutes. Someone had to check each channel and copy leads across by hand, which took 10 to 15 minutes per lead. Buyers and sellers commonly contact more than one agent, so a lead that waits an hour is often gone before anyone calls. The business also served several Florida cities and needed each lead to reach the right person.
The approach
- 01
Discovery before building
One detailed call on day one covered the business model, target cities, lead sources and existing follow-up problems. The pain points were written down before any design started.
- 02
Plan and price agreed in writing
A second call on days two to three covered the CRM architecture, AI calling and chatbot needs and the WhatsApp auto-responder. Scope, price and a 30-day timeline were agreed before the build.
- 03
City-wise pipelines
Built separate pipelines for Orlando, Tampa, Lakeland and Davenport, with auto-assignment by location, so the right person sees the right leads and reporting splits by market.
- 04
Every source into one CRM
Connected Facebook and Google Ads leads, the Google Business Profile and website forms, with webhook ingestion for sources that have no native integration.
- 05
Instant first response
AI calling for new leads, an AI chatbot for enquiries and after-hours handling, and a WhatsApp auto-responder, with messages localised to each city.
- 06
Follow-up and internal alerts
SMS and email sequences run consistently, and Slack notifications tell the team the moment a new lead arrives.
The result
These figures are reported by autoesta for the first 14 days after launch and describe one business. The lead-to-conversation rate rose, and sales workload fell without hiring, but no percentage is published for either. Missed-lead and response-time changes depend heavily on how slow the starting point was. A team that already replies within minutes has less to gain from speed and more from follow-up consistency.
Built and delivered within the 30 days agreed in the planning stage.
"Earlier, we were losing leads simply because we couldn't respond fast enough. After the system was built, every lead is contacted within minutes. Facebook, GMB, website, everything is finally in one place."
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