By Alpit Patel and the aibrevo team · October 17, 2026 · 4 min read
Airtable Is Now Part of Bending Spoons: What the $1.285 Billion Acquisition Means for CRM and Workflow Users
Bending Spoons announced a $1.285 billion all-cash deal for Airtable on August 4, 2026 and completed it on September 4, 2026. Airtable's pricing page still lists Team at $20 and Business at $45 per seat. Neither announcement mentions price, plan or product changes. The dated timeline, what is confirmed, what is not, and what an Airtable-based CRM team should check now.
Key takeaways
- August 4, 2026: Bending Spoons (NASDAQ: BSP) announced a definitive agreement to buy 100% of Airtable's shares for cash. Enterprise value was $1.285 billion and equity value about $2.25 billion including net cash.
- September 4, 2026: Bending Spoons said it had completed the acquisition. Airtable's own newsroom carried the same announcement. The completion release did not state a price.
- Airtable's ARR was about $480 million as of June 2026, growing over 20% a year, per Bending Spoons' CEO. Airtable says more than 500,000 organizations use it, including 80% of the Fortune 100.
- Neither announcement mentions pricing, plans, support terms or product changes. Airtable's pricing page, read October 17, 2026, still lists Team at $20 and Business at $45 per seat per month billed annually.
- Bending Spoons said it will invest heavily in Airtable's product, customer support and go-to-market capabilities. Treat that as intent, not a commitment on price or roadmap.
Bending Spoons now owns Airtable. The company announced the deal on August 4, 2026 and said on September 4, 2026 that it had closed. For a team that runs a CRM, a content calendar or an operations tracker in Airtable, the announcements confirm who the owner is and say nothing about prices or plans. This page separates what is confirmed from what is not, and lists what to check this week.
Checked on October 17, 2026 against Airtable’s newsroom, the two Bending Spoons announcements and Airtable’s pricing page.
What happened to Airtable, and when?
| Date | Event | Source |
|---|---|---|
| August 4, 2026 | Bending Spoons announces a definitive agreement to acquire Airtable in an all-cash deal; both boards approve unanimously | Bending Spoons press release |
| August 4, 2026 | Enterprise value $1.285 billion; equity value about $2.25 billion including net cash | Same release |
| September 4, 2026 | Bending Spoons completes the acquisition of 100% of Airtable’s shares | Airtable newsroom, Business Wire |
| October 17, 2026 | Airtable pricing page shows Team $20 and Business $45 per seat, billed annually | Airtable pricing page |
The August release said both companies would operate independently until closing, and that closing depended on regulatory approvals and customary conditions. It was Bending Spoons’ first acquisition since its Nasdaq listing on July 1, 2026. Airtable’s advisors were Latham & Watkins (legal) and AXOM Partners (financial); Bending Spoons used Willkie Farr & Gallagher, EY Advisory, Goldman Sachs and J.P. Morgan.
What do we know about Airtable’s size and the price paid?
The figures below come from the August 4 release and Airtable’s September 4 post.
| Figure | Value | Who stated it |
|---|---|---|
| Enterprise value | $1.285 billion | Bending Spoons, August 4, 2026 |
| Equity value | About $2.25 billion, including net cash | Bending Spoons, August 4, 2026 |
| Airtable ARR | About $480 million as of June 2026, growing over 20% year over year | Bending Spoons CEO |
| Organizations using Airtable | More than 500,000, including 80% of the Fortune 100 | Airtable |
The equity value is higher than the enterprise value because Airtable holds net cash. The September 4 completion announcement did not repeat the price. The ARR growth figure is the buyer’s statement, not an audited number.
What did the buyer and Airtable say about the product?
Both statements are short. Luca Ferrari, Bending Spoons CEO and co-founder, said: “As we take the reins, our focus will be on sustaining that growth by investing heavily in Airtable’s product, customer support, and go-to-market capabilities.” Howie Liu, Airtable’s co-founder, said he is “confident Bending Spoons has the resources and long-term perspective to help Airtable continue delivering exceptional value to its customers.”
That is the full public position. The announcements do not mention pricing, plan structure, support terms, the API, data hosting or leadership changes. Anything beyond that is speculation, and this page does not offer any.
Has Airtable’s pricing changed since the acquisition?
Not according to Airtable’s pricing page. Read on October 17, 2026, it lists:
| Plan | Price per seat per month, billed annually | Records per base |
|---|---|---|
| Free | $0 | 1,000 |
| Team | $20 | 50,000 |
| Business | $45 | 125,000 |
| Enterprise Scale | Contact sales | 500,000 |
These match what we recorded in our CRM pricing comparison on October 6, so nothing moved in the weeks after closing. The full limits behind each plan, including automation runs, attachments and AI credits, are in Airtable pricing and limits 2026.
Does the acquisition change whether Airtable works as a CRM?
No, and it is worth being plain about that. Whether Airtable suits a sales team depends on limits that were true before the deal: the record cap per base, the API ceiling of 5 requests per second per base. Our API rate limits comparison sets Airtable’s ceiling against GoHighLevel, monday.com and Pipedrive. If a limit is already hurting you, the acquisition does not make it better or worse. If nothing hurts today, nothing in the announcements gives a reason to move.
What this means for you
- If you run a CRM in Airtable: do nothing urgent. Keep an eye on Airtable’s pricing page and your renewal date, and read any notice from Airtable’s new owner when it arrives.
- If you pay monthly: you can compare the monthly rate against annual billing on the pricing page. Locking a term is a financial decision, not a response to a stated price change, so make it on your own cash-flow terms.
- Make a backup anyway. Export every base you depend on, and test that the export loads. It costs an hour and removes a risk regardless of who owns the vendor.
- If you were already unhappy: record limits, API ceilings or missing sales features are valid reasons to look at a CRM. The monday CRM vs Airtable comparison and the Airtable to monday.com migration FAQ cover the move.
If you want a neutral read on whether your Airtable setup should stay or go, book a free 30-minute call.
Sources
- Airtable newsroom, Airtable is now part of Bending Spoons, September 4, 2026.
- Business Wire, Bending Spoons completes the acquisition of Airtable, September 4, 2026.
- Bending Spoons, definitive agreement to acquire Airtable for $1.285 billion, press release as syndicated, August 4, 2026.
- Airtable, pricing page, read October 17, 2026.